direct marketing

Google faces ‘spam ads’ ePrivacy complaint in France

Google is facing a fresh privacy complaint in Europe over ads it inserts into its Gmail email service in the guise of emails. Privacy advocacy group, noyb, has filed the complaint with France’s

Boost ROI with intent data and personalized multichannel marketing campaigns

With automation and intent data, brands can more easily connect with leads, prospects, and customers at a personal, intimate level.

What we’ve learned from building 40,000+ links for clients

The industry has evolved for a variety of reasons, including Google’s algorithm updates and the state of digital media. We’ve had to change along with them.

California’s Privacy Act: What you need to know now

This week, California Attorney General Xavier Becerra, published draft guidance for enforcing the state’s landmark privacy legislation. The draft text of the regulations under the California Con

The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

Postie, a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Founded by some of the men responsible for the biggest hits in onl

XL Marketing, The Direct Marketing Company Co-Founded By John Sculley, Buys UK Rival Intela

As our physical mailboxes gradually get a little less stuffed with direct marketing letters, two of the companies that have played a part in shifting that business to email, mobile and social media ne