At TechCrunch Disrupt NY today, VP of Display Advertising Products at Google, Neal Mohan, Facebook Ad Products Director Gokul Rajaram and Twitter Senior Director of Product Revenue Kevin Weil took the stage to talk about the state of digital advertising. What began as a consensus between the three companies over how crucial it is for each company to provide advertisers with multi-screen… → Read More
Martin Sorrell, the CEO of WPP, today laid out a stark picture of how significant a role digital is playing for the advertising giant. Speaking at the FT Digital Media Conference in London today, he said that digital now accounts for 34% of WPP’s revenues, amounting to some $72 billion, rising “from zero to over one-third in about ten years, the age of Google,” he said. → Read More
Millions of people across the U.S. are preparing their jerseys, face paint and horrific nachos. Yes, football fans rejoice, the big game finally kicks off tomorrow in New Orleans — that is, Super Bowl XLVII, between the Baltimore Ravens and the San Franciso 49ers. The Super Bowl is always one of the biggest media events per year, and our inboxes have been flooded with “OMG this is going to be the… → Read More
The advertising giant WPP continues its strategy to build up its digital business through acquisitions: today Possible Worldwide, a WPP-owned digital agency that has strong operations in emerging markets, announced that it has purchased Fortune Cookie, a 190-person, UK-based firm with operations also in Poland, the U.S. and Australia. Financial terms of the deal were not disclosed.
The deal… → Read More
WPP today has announced a major development in its strategy to have 40 percent of its business coming from digital in the next five years: it is buying AKQA, one of the biggest — and independent — digital agencies around. WPP says that AKQA will continue to operate as an independent agency, and its current chairman will also head up a new investment arm, WPP Ventures, to back more digital… → Read More
You know that scene in Minority Report where Tom Cruise is walking through a mall and all the digital signs are talking to him and showing him highly targeted ads? Yeah, well, we are not there yet. But we are moving that direction. A New York City company called Inwindow Outdoor is testing several prototype digital “Experience Stations” in malls and hotel lobbies like the one I demo in the video… → Read More
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