For the remainder of 2022 and beyond, the decision is not whether to advertise, but where, how much and how to augment performance.
Taboola expects to get bigger, more profitable and more self-sustaining than before thanks to Yahoo.
At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer's interest.
Many creator-focused startups were predicated on the idea of more folks becoming creators. But with the underpinning advertising market slowing, how likely will that prove to be?
As the major platforms are forced to innovate, advertisers who are willing to "be like water" and flow with change are going to come out ahead.
As Google works on reconfiguring its adtech stack to move away from cookie-based ad targeting to something else that’s not yet fixed but which it claims will be better for individual web users&#
With Elon Musk’s recent interest in Twitter, Facebook’s growth flattening and TikTok’s meteoric rise, it feels like the world of social media is back into some kind of inflection point period. C
Wondering how to improve the marketing performance of your mobile app in the spring without experimenting and extra costs? Take advantage of results from the high winter season, also known as Q5.
LinkedIn — the social network for people looking to connect with others in their professional fields and find work with upwards of 810 million users — has a long-standing business in marke
Online advertising is generally terrible and our expectation that “information should be free” has tragically even ended up powering disinformation-filled social networks like Facebook. Ma
Over 30 civil society organizations, pro-privacy tech businesses and European startups are making a last-ditch pitch to try to convince EU lawmakers to put stricter limits on surveillance advertising
When cookies finally disappear, companies will have to evolve how they drive ad revenue. It will no longer be as easy as plugging into an exchange and watching revenue skyrocket.
In a significant push against Big Tech’s ability to maintain market dominance through sheer buying power, the U.K.’s competition watchdog has ordered Facebook (now Meta) to reverse its acq
It’s been well over two years since the UK’s data protection watchdog warned the behavioural advertising industry it’s wildly out of control. The ICO hasn’t done anything to st
Is this the beginning of the end for the hated tracking cookie consent pop-up? A flagship framework used by Google and scores of other advertisers for gathering claimed consent from web users for cree
The meteoric rise of collaborative design startup Canva — now valued at $40 billion — and conversely, the viral interest we’ve been seeing in the market for NFTs where you can “
Here are five reasons why VCs should consider ratcheting up their investment into adtech startups building the next generation of creative tools:
In addition to driving a clear lift in revenue, automating digital marketing assets means cost and time savings, too.
Unless you hear it firsthand, it can be hard to discern if a partner is thinking about privacy, if they are committed to data ethics and how compliance is woven into their organization’s culture.
Pixalate provides fraud protection, privacy and compliance analytics for connected television and mobile advertising.
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