digital advertising

  • WPP Doubles Down On Digital, Buys Leading Agency AKQA At $550M Valuation

    WPP Doubles Down On Digital, Buys Leading Agency AKQA At $550M Valuation

    WPP today has announced a major development in its strategy to have 40 percent of its business coming from digital in the next five years: it is buying AKQA, one of the biggest — and independent — digital agencies around. WPP says that AKQA will continue to operate as an independent agency, and its current chairman will also head up a new investment arm, WPP Ventures, to back… Read More

  • A First Step Towards <EM>Minority Report</EM> Ads From Inwindow Outdoor (Demo)

    A First Step Towards Minority Report Ads From Inwindow Outdoor (Demo)

    You know that scene in Minority Report where Tom Cruise is walking through a mall and all the digital signs are talking to him and showing him highly targeted ads? Yeah, well, we are not there yet. But we are moving that direction. A New York City company called Inwindow Outdoor is testing several prototype digital “Experience Stations” in malls and hotel lobbies like the one I demo… Read More