Fresh off an acquisition of flash sales site Billion Dollar Babes, TV e-commerce company Delivery Agent is making another purchase this week: interactive TV firm The Band. It appears that Delivery Agent is spending some of that $25 million it raised back in October.
The Band is an interactive media agency that helps deploy campaigns across TV platforms including cable, satellite and mobile, specifically focusing interactive e-commerce campaigns. For example, The Band’s technology will allow TV viewers to make purchases from their TV sets with their remote control. Through this acquisition Delivery Agent can scale its clients’ commerce and marketing campaigns across the Internet, mobile and television. → Read More
What recession? We’ve confirmed that startup Delivery Agent has just raised $25 million in Series D funding led by new investor Focus Ventures with T-Venture, Coral Group, Ironwood Capital, Bessemer Venture Partners, Worldview Technology Partners and Cardinal Venture Capital participating. This brings Delivery Agent’s total funding up to $60 million.
In a nutshell, Delivery Agent helps TV networks monetize content through two distinct channels. First, the company creates online marketplaces for products and merchandise that are seen on television shows. Delivery Agent has signed on all the major networks, including ABC, CBS, NBC Universal, Twentieth Century Fox, and MTV Networks. Similar to GumGum’s ShopThisLook feature, Delivery Agent catalogues products appearing in movies and shows and then creates an e-commerce site where products can be purchases. By outsourcing all e-commerce for products seen on their networks to Delivery Agent, networks are able to monetize their content while keeping their overhead costs low. → Read More
Want the latest jeans that Lauren Conrad wore on MTV’s pseudo-reality TV show, The Hills? Or maybe you want to snag the Dwight Schrute bobblehead toy that is shown on NBC’s The Office? Delivery Agent is helping television networks capitalize on this content by creating an online marketplace for products and merchandise that are seen on television shows. Delivery Agent has signed on all the major networks, including ABC, CBS, NBC Universal, Twentieth Century Fox, and MTV Networks. And the company just signed deal to launch e-commerce storefronts for Discovery Networks, TLC, Animal Planet, the Military Channel and the Science Channel.
This is sort of like GumGum’s ShopThisLook feature, except for TV.
Here’s how it works. Delivery Agent creates a catalog of products appearing in networks’ movies and shows. The products then can be purchased through an e-commerce site called “Seen On” integrated into the show’s website. Products can also be purchased through Delivery Agent’s stand alone retail site, SeenOn.com. By outsourcing all e-commerce for products seen on their networks to Delivery Agent, networks are able to monetize their content while keeping their overhead costs low. CEO and founder Mike Fitzsimmons says that Delivery Agent handles all the buying and selling of the products and then pays the networks royalty fees based upon these sales. → Read More
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