January 4th, 2008

Concert Socialcaster DeepRockDrive to Publicly Launch at CES

Update: Free tickets for Tuesday’s shows featuring The Maine and Big B are available to the first 200 TechCrunch readers to send an e-mail to techcrunch at deeprockdrive dot com. While the future of the music industry may not be in selling albums, there is still hope for the concert side of the business. Danny Socolof and Jeff Henshaw think they can bring concerts onto the Web with their startup DeepRockDrive. Socolof is a veteran music marketer and Henshaw hails from Microsoft, where he was on the Xbox team. With DeepRockDrive, they want to film concerts in their high-tech Las Vegas soundstage, broadcast them live over the Web, and sell tickets for $6.99 each, splitting the proceeds with the musicians. The startup—which has raised $3 million in angel funding from Socolof, Henshaw, David Goldberg (founder of Launch Media and the first GM of Yahoo Music), Bill Curbishley (manager of The Who and Robert Plant), and the Becker Family (Brian Becker is the former CEO of Live Nation)—has already quietly recorded and broadcast 45 shows since last September. That was its beta period. Now, on Tuesday, it will be launching itself in a more public fashion with a concert coinciding with the Consumer Electronics Show (which is taking place in Las Vegas next week). It plans on filming more than 100 shows in 2008, plus free promotional shows every Friday. Here is how it works. The band plays in the soundstage (with or without a live audience). The shows are filmed with five Sony HD cameras, and each Web viewer can pick which camera angle he or she wants to watch. The audience can also vote on the order of the songs on the set list or make their own song requests. They can also send in messages during the show that the band sees on large screens surrounding the stage. Prior to shows (DeepRockDrive calls them socialcasts), bands try to drum up support with digital posters on their Websites and MySpace pages that fans can take and put on their own Web pages. On DeepRockDrive, fans can petition for concerts from their favorite bands, like this one for Flight of the Conchords. If the shows get enough votes, it makes it easier for the bands to decide to fly to Las Vegas to record the show. While the experience of watching a live show on your computer screen will never → Read More

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