Digital Broadcasting Group, one of the biggest producers and distributors of branded web video content, today announced that it has acquired Digital Sports Ventures, a multimedia content platform that delivers college sports video, like highlights, plays of the week, conference recaps, draft previews, and other premium content to websites across the country.
This is Digital Broadcasting… → Read More
I’ve got to admit, the concept of “branded content” on the Web makes me cringe. It is generally used to refer to Web videos created and packaged specifically for an advertiser. Maybe I am old-fashioned, but I like my videos created for the audience first, not advertisers. And yet, in the budding Web video industry, branded content is bringing in some serious dollars and even some serious… → Read More
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