DataXu, a startup that sees itself at the head of a “programmatic marketing revolution,” has raised $27 million in new funding.
DataXu was founded by MIT aeronautics and astronautics engineers who teamed up with tech entrepreneurs to create software that optimizes ad buying across multiple exchanges, which they launched at the TechCrunch 50 conference in 2009. → Read More
Boston-based DataXu, provider of a real-time online ad bidding and optimization system, has secured $11 million in Series B funding to add to the $7.8 million in financing it raised in an earlier round (April 2009).
The company, which was a finalist at last year’s edition of the TechCrunch50 conference and startup launchpad, raised the additional capital from Menlo Ventures and prior investors… → Read More
DataXu is a Boston-based startup founded by a couple of tech entrepreneurs and MIT alums who are committed to making waves in the online advertising landscape by debuting the first real-time ad optimization system working across exchange platforms from the likes of Google, Microsoft and Yahoo.
Essentially, the aim is to bring more power to advertisers – rather than publishers – who are looking to… → Read More
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