dataxu

  • DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

    DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

    DataXu, a Boston-based startup that provides analytics and other tools for programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, has made a $10 million investment in the company. Considering DataXu (pronounced “data zoo”) is reportedly valued at $1 billion-plus, it’s not a massive stake but it is a… Read More

  • DataXu Raises $27M For Real-Time, Data-Driven Ad Buying

    DataXu Raises $27M For Real-Time, Data-Driven Ad Buying

    DataXu, a startup that sees itself at the head of a “programmatic marketing revolution,” has raised $27 million in new funding. DataXu was founded by MIT aeronautics and astronautics engineers who teamed up with tech entrepreneurs to create software that optimizes ad buying across multiple exchanges, which they launched at the TechCrunch 50 conference in 2009. Read More

  • TC50 Finalist DataXu Scores $11 Million More For Online Ad Bidding Platform

    Boston-based DataXu, provider of a real-time online ad bidding and optimization system, has secured $11 million in Series B funding to add to the $7.8 million in financing it raised in an earlier round (April 2009). The company, which was a finalist at last year’s edition of the TechCrunch50 conference and startup launchpad, raised the additional capital from Menlo Ventures and prior… Read More

  • TC50: DataXu Optimizes Ad Bidding, Buying Across Exchange Platforms In Real-Time

    DataXu is a Boston-based startup founded by a couple of tech entrepreneurs and MIT alums who are committed to making waves in the online advertising landscape by debuting the first real-time ad optimization system working across exchange platforms from the likes of Google, Microsoft and Yahoo. Essentially, the aim is to bring more power to advertisers – rather than publishers – who… Read More