The jury is still out on what might become the most viable business models for augmented reality technology, but in the meantime a startup out of the U.K. is betting one big area will be in vehicles,
Augmented reality headset maker Magic Leap has struggled with the laws of physics and failed to get to market. Now it’s seeking an acquirer, but talks with Facebook and medical goods giant Johns
Augmented reality technology did not, it turns out, light the touch paper on a booming new industry. What we got instead were a few cute applications on smartphones and devices like Microsoft’s Holo
All manner of startups fail for all manner of reasons. But there’s one constant: this is an incredibly difficult business. Launching a successful company isn’t just a matter of drive and finding t
Even when Apple telegraphs its hardware strategy, it’s proving to be nearly impossible for startups to beat them. The company’s executives have been motioning interest in following their r
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While Apple and Microsoft strain to sell augmented reality as the next major computing platform, many of the startups aiming to beat them to the punch are crashing and burning. Daqri, which built ente
Indeed, as technology marches relentlessly forward, it feels like many of today’s positions could soon be displaced. But just as with past technological inflection points — whether the ste
Augmented reality smart helmet company Daqri announced today that it had acquired 1066 Labs, a leading head-mounted display manufacturer focused on serving enterprise clients with augmented reality so
We met tons of brand new tech startups at CES this year and saw gadgets ranging from health-focused wearables, drones, 3D printers, and AR/VR headsets. We even got views of the Las Vegas strip from
Augmented reality startup Daqri sees a big opportunity for its “4D” technology to be used by industrial clients. To lead the charge into engineering and manufacturing businesses, the compa
<a target="_blank" href="http://www.daqri.com">Daqri</a>, a company that says it's creating the "Photoshop of augmented reality," just announced that it has raised a $15 million Series A led by <a tar