The New York Times Company has teamed up with RMG Networks to have some of its digital content displayed on part of the latter’s network of out-of-home screens. The partnership is said to bring NYTimes content to some 850 screens, located in district cafés and eateries in the New York, Los Angeles, Chicago, Boston, and San Francisco markets.

The new initiative, dubbed “NYTimes.com Today”, will feature the latest news headlines, photos, and a selection of videos exclusively from NYTimes.com – along with advertising units – on the digital location-based network operated by RMG Networks. There’s also a mobile aspect to the story, as viewers can head to NYT2day.com on their phones to receive a direct link to the NYTimes.com Today mobile site, featuring the full articles displayed on the – smaller -screens.

Let’s take a closer look at the NYT’s newest distribution partner. → Read More