Bonobos. Dodocase. Warby Parker. A generation of e-commerce companies is growing up using a vertically integrated strategy where they take more ownership of the design, production, marketing and branding of their products. But how do you know very early on if you have a hit? With a purely web-based or mobile product, startups can watch how well they retain users after a week or a month. With… → Read More
Y Combinator alum Curebit, an online customer referral platform that leverages social media for “word-of-mouth” advertising, has just raised $1.2 million in funding. The investors include 500 Startups, Karl Jacob, Auren Hoffman, Dharmesh Shah, Gordon Tucker, Alex Lloyd of Accelerator Ventures, and others.
The funding will be used for continued product development and a slight expansion to the… → Read More
Word-of-mouth is the tried and true way to spread the word about your business, news, or product updates. For businesses, allowing your customers to tell their friends about how awesome your product or service is can be a great way to increase your brand recognition and attract new customers to come in and check out what you’re doing. As Basecamp wrote back in September, the web-based project… → Read More