craftsmanship

  • The making of a great commercial

    I didn’t watch the Superbowl, so I didn’t see any of the commercials. Had I watched, I would have seen — and thoroughly enjoyed — this Old Spice body wash commercial. Leo Laporte saw it, though, and was so utterly blown away by it that he got the creative team who created it on for an interview. The interview is illuminating in several aspects, but the whole point of… Read More