cpm

  • Amazon Now Piloting CPM Ads With Select Amazon Associates Publishers

    Amazon Now Piloting CPM Ads With Select Amazon Associates Publishers

    Amazon has launched a display ad network, in the form of Amazon CPM ads, to members of its online affiliates program, Amazon Associates. Select members of the program have recently been invited to test the new advertising option, which will feature both display ads from Amazon as well as other “high-quality” advertisers. The program is currently in a pilot testing period –… Read More

  • Host Analytics Raises $17M For SaaS Designed For The Finance Pro Who Wants To Move Beyond Excel

    Host Analytics Raises $17M For SaaS Designed For The Finance Pro Who Wants To Move Beyond Excel

    Host Analytics has raised $17 million in a Series D round to expand its enterprise performance management technology. All of the existing investors participated in the round, including Advanced Technology Ventures, Trident Capital, StarVest Partners and Next World Capital. The funding brings Host Analytics total investment to $40.7 million. Read More

  • Let's Kill The CPM

    Editor’s note: This guest post is written by Shelby Bonnie, the CEO of Whiskey Media. He co-founded CNET in 1993 and was the Chairman and CEO from 2000 to 2006. He served as Chairman of the IAB from 2001 to 2003. OK, Advertising Week just ended… does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking? We have a… Read More