An interesting team is getting back together for something new, and it’s worth noting. The founders of CoTweet, a company which was acquired by ExactTarget, is joining forces for a new startup called Seesaw. This time, Aaron Gotwalt is listed as CEO, and Jesse Engle will be heading business development. It’s a swap from the first time around with CoTweet. The pair are joined once again by Kyle… → Read More
When CoTweet sold to ExactTarget a couple weeks ago, the acquisition price was not disclosed. But an SEC filing put out today suggests that ExactTweet paid at least $8.1 million in stock for CoTweet. That is the value of “securities offered . . . as partial consideration in connection with a merger,” meaning there was likely a cash portion as well. While this isn’t a huge sum, it’s not a… → Read More
Email marketing software giant ExactTarget has agreed to acquire CoTweet, a young company that offers a tool that enables multiple people to communicate on Twitter through corporate accounts.
CoTweet will continue to operate from San Francisco as a business unit of ExactTarget, essentially taking charge of the company’s social media product development. CoTweet co-founder and CEO Jesse Engle… → Read More
Although there is no shortage of businesses large and small making great use of Twitter, many are still trying to make heads-and-tales of how to harness its power to communicate with existing and prospective clients. CoTweet and HootSuite are trying to meet this opportunity with feature-rich CRM applications, but for businesses who are Twitter newbies, these apps can be daunting.
Followbase saw… → Read More
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