Banner ads have been around for over a decade, and though they may have been effective back in the mid-’90s, today they just feel like relics. You probably can’t remember the last time you clicked on one. (I know I can’t.) Sure, display advertising is evolving, and marketers still spend billions on display, but as much as we try to spruce them up, they remain one of the weakest forms of digital… → Read More
Perfect Market Inc. has raised another $9 million — bringing its total funding to $28 million — for technology and services to help publishers generate web traffic, and make more money off their content. Comcast Interactive Capital led the round, joined by the company’s existing investors: Idealab, Rustic Canyon Partners, Tribune Company and Trinity Ventures.
Chief executive and president of… → Read More
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