connected tvs

  • Drawbridge Now Supports Connected TVs With Its Cross-Device Ad Targeting

    Drawbridge Now Supports Connected TVs With Its Cross-Device Ad Targeting

    Ad tech startup Drawbridge has been talking about its vision for targeting users across devices for a couple of years, but now it’s adding another device to the mix — Internet-connected TVs. This follows Drawbridge’s earlier announcement that it supports video ads. Co-founder and CEO Kamakshi Sivaramakrishnan told me that while connected TVs are a “niche” platform… Read More

  • Amidst Ongoing Legal Battles, Aereo To Launch Apps For Smart TVs, Set-Top Boxes; Game Consoles Likely To Follow

    Amidst Ongoing Legal Battles, Aereo To Launch Apps For Smart TVs, Set-Top Boxes; Game Consoles Likely To Follow

    Aereo, the polarizing startup that allows users to watch broadcast TV over the Web, is currently fighting for its life in court. The IAC and Barry Diller-backed startup is tangled up in what will likely be an arduous and lengthy battle with the major broadcast networks over the legality of its service — long treatise on the subject here — but that doesn’t mean Aereo has… Read More

  • Smart TVs Fail To Score With Consumers In U.S. And Other Western Markets: GfK

    Smart TVs Fail To Score With Consumers In U.S. And Other Western Markets: GfK

    Here’s one reason why Apple may not be producing a television with its name blazoned on it in the near term: it doesn’t look like people have, so far, shown that much interested in them yet. According to a new report out from consumer researchers GfK, connected TV televisions are faring much better in markets like China, Brazil and India compared to the U.S., UK and other… Read More

  • Smarter TV: CrestaTech Grabs $13M To Bring Region-Free TV Reception To Any Device

    Smarter TV: CrestaTech Grabs $13M To Bring Region-Free TV Reception To Any Device

    Broadcast TV, set top boxes, IPTVs, DVRs and PVRs are going the way of the Dodo, and today’s connected TVs have to be able to take advantage of the same smart processors and dynamic OS tech that powers smart consumer mobile devices today. This is the thinking being employed by a Silicon Valley-based startup called CrestaTech, which has been quietly designing a portfolio of… Read More

  • The Best iOS Apps To Watch On Apple TV

    The Best iOS Apps To Watch On Apple TV

    Developers don’t have to wait for a fully baked version of Apple TV to come out to get a feel for how their apps will play on the big screen. Although an eco-system for Apple TV apps does not yet exist, there are dozens of quality iOS applications that are best consumed on an HDTV via AirPlay Mirroring. Creating apps specific to the leaned-back setting of the living room requires more… Read More

  • With TV Everywhere, It’s All About Discovery

    With TV Everywhere, It’s All About Discovery

    200 million connected TV devices will cumulatively ship in the next 18 months, and combined with Xbox (23 million+ Live customers), PS3, Wii, and devices like Apple TV and Roku, about 300 million Connected TVs will be in living rooms in the next 18 months. That’s as many TVs connected to the Internet as Android devices in the market today. In other words, the Connected TV ecosystem today… Read More

  • Video Plays On Tablets, Mobile Devices And Connected TVs Nearly Doubled in Q4

    Video Plays On Tablets, Mobile Devices And Connected TVs Nearly Doubled in Q4

    From Redbox and Verizon teaming up to take on Netflix to Connected TV and Netflix’s premier of Lillyhammer, offering consumers video content where and when they want it is no longer just a second thought. Serving content across platforms has become essential for publishers and brands that want to grow their audiences and earn more revenue with online video. Ooyala, the online video… Read More

  • People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops

    People Now Watch Videos Nearly 30 Percent Longer On Tablets Than Desktops

    It may come as no surprise, but Americans are watching more and more online video. In fact, they’re practically jonesin’ for it. According to comScore’s numbers, 182 million Americans watched online video content in September (for an average of 19.5 hours per viewer), while the U.S. video audience tallied a total of 39.8 billion video views. But what may be a bit more… Read More