The U.S. comScore Video Metrix stats are out now for October, revealing that 184 million U.S. Internet users watched online videos last month, with an average of 21.1 hours per viewers. The total U.S. audience viewed 42.6 billion videos, an all-time high, says the measurement firm. Meanwhile, “Google sites,” led by YouTube, retained its number one ranking. However, in October, Facebook staged a… → Read More
According to a just published report from comScore, smartphones have reached a milestone, with 76.8 million Americans out of 234 million American mobile phone users using devices that offer more computing power than feature (or “dumb”) phones.
Google Android led the platform pack among smartphone owners, with 38.1%of US smartphone subscribers, up 5.1 percent from last quarter. Apple was at #2… → Read More
comScore has just released its monthly data on online video engagement, with 176 million U.S. Internet users watching online video content in May for an average of 15.9 hours per viewer. The total U.S. audience engaged in more than 5.6 billion viewing sessions during the course of the month. And 83.3 percent of the U.S. Internet audience viewed online video.
comScore says Google sites (a.k.a. → Read More
According to the measurement specialist, 74.6 million people in the U.S. owned smartphones during that period, up 13 percent from the three-month period ending in January 2011. Roughly 234 million Americans… → Read More
Online retail spending reached $38 billion this quarter, up 12 percent from a $33.8 billion a year ago according to Comscore — Due to an increase in the number of buyers (7%), transactions per buy (9%) and tempered by a decline in spending per transaction (4%).
According to a ComScore report released today, nearly half of those orders included free shipping, at 47% versus 53% for Q’1 ’11, 49%… → Read More
comScore’s mobile subscriber stats are in for the month and Android continues to top U.S. smartphone share over Apple and RIM. Additionally, during the three month average period ending March 2011, Samsung was top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 34.7 percent market share.
The report shows that during the period, 234… → Read More
Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook. This percentage is up from 23 percent in the third quarter of last… → Read More
comScore has just released an interesting study comparing the reach of Apple’s iOS platform to Google’s Android operating system in the U.S. The analytics and data company is reported that Apple’s device with the iOS operating system, including iPhones, iPads and iPod Touches, have a combined platform reach of 37.9 million, outreaching the Android platform by 59 percent.
comScore says that the… → Read More
A couple days ago, the headlines blared that Bing now has 30 percent search market share in the U.S. Not so fast. Those numbers were based on Hitwise estimates. Today, comScore came out with its own qsearch estimates, which is what Wall Street analysts following Google report. The comScore numbers tell a slightly different story.
If you include all searches, then the combined market share of… → Read More
Online video views continue to rise. ComScore has released data from its Video Metrix service, showing that 174 million Internet users in the United States watched online video content in March for an average of 14.8 hours per viewer. That’s up from 170 million users in February. In total, the U.S. Internet audience engaged in more than 5.7 billion viewing sessions during March (compared to 5… → Read More
comScore’s February mobile report was released today, and it looks like good news for Google. Android increased its lead as the top mobile platform, growing 7 percentage points since November, and strengthening its top position with 33 percent market share.
Following behind Android is RIM, ranked second with 28.9 percent market share, and Apple with 25.2 percent. Microsoft and Palm rounded out… → Read More
ComScore has just released data from its Video Metrix service, showing that 170 million Internet users in the United States watched online video content in February for an average of 13.6 hours per viewer.
According to the audience measurement giant, the total U.S. Internet audience engaged in more than 5 billion viewing sessions during the course of last month. Google Sites (read: YouTube) again… → Read More
comScore’s monthly smartphone data is in and it looks like for the first time Android OS has surpassed both Apple’s iOS and RIM in terms of U.S. smartphone subscriber share. The data, which measured smartphone usage from October 201 until January of 2011, showed that 65.8 million people in the U.S. owned smartphones during period, which is up 8 percent from the preceding three month period. → Read More
In introducing his messaging platform last November Facebook CEO Mark Zuckerberg said one of the primary motivations behind product strategy was that teenagers have given up on email, “High school kids don’t use email, they use SMS a lot. People want lighter weight things like SMS and IM to message each other.”
A comScore study on 2010 digital trends reinforces Zuckerberg’s claim. It’s… → Read More
With 600 million users, it’s no secret Facebook is dominating social networking. And recent comScore data only reinforces the social network’s staggering growth. For example, Facebook accounted for 10 percent of U.S. page views in 2010, while three out of every ten Internet sessions included a visit to the site.
In December, Facebook’s U.S. audience grew to 153.9 million in December, an… → Read More
comScore’s monthly smartphone data is in and it looks like for the first time Android OS has surpassed Apple’s iOS in terms of U.S. smartphone subscriber share. The data, which measured smartphone usage from September until December of 2010, showed that 63.2 million people in the U.S. owned smartphones during period, up 7.3 percent from the preceding three month period.
RIM once again led with… → Read More