Comscore

  • comScore: Japan, An Early Mover In Mobile, Trails The U.S., Others In Smartphones

    comScore: Japan, An Early Mover In Mobile, Trails The U.S., Others In Smartphones

    Smartphone users are, country by country, starting to gradually outnumber those who are using feature phones, and at the same time, consumers have passed a different kind of penetration: a majority are now using mobile devices to do a lot more than just make phone calls. A lengthy annual report out from comScore today, surveying mobile usage across Canada, France, Germany Italy, Japan, Spain… Read More

  • comScore: Long-Form Video Content Views On The Rise In January

    comScore: Long-Form Video Content Views On The Rise In January

    comScore just released its monthly U.S. online video data, and while viewership dipped slightly in January 2012 (from December), long-form video content views are on the rise. According to comScore, 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January, compared to 182 million users who viewed 43.5 billion videos in December. And 84.4 percent of… Read More

  • ComScore Posts $3.3 Million Q4 Loss – Hit Hard By Nielsen Patent War

    ComScore Posts $3.3 Million Q4 Loss – Hit Hard By Nielsen Patent War

    Digital audience measurement company comScore this morning reported its earnings for Q4 and full year 2011. Last quarter, comScore says it achieved record revenue of $62.6 million, a 22 percent increase compared to the fourth quarter of 2010. However, comScore posted a net loss of $3.3 million, or a loss of $0.10 per share, for the quarter. The reason isn’t hard to find: the company says… Read More

  • Google, Microsoft Search Queries Grow In January While Yahoo Continues To Slide

    Google, Microsoft Search Queries Grow In January While Yahoo Continues To Slide

    comScore has released its ‘explicit’ U.S. search data for January of this year and while Google and Microsoft Bring’s search share continues to grow, Yahoo’s share dropped both year over year and month over month. This comes after Bing overtook Yahoo in terms of search queries for the first time in December. While Bing grew slightly from December 2011 to January… Read More

  • comScore: As U.S. Smartphone Usage Grows, Android Nears 50 Percent Market Share

    comScore: As U.S. Smartphone Usage Grows, Android Nears 50 Percent Market Share

    comScore just released its monthly mobile numbers, which charts smartphone usage from U.S. consumers for the three month period ending in December 2011. For the period, 234 million Americans age 13 and older used mobile devices, which is in line with the previous period’s usage. With respect to smartphone usage, 97.9 million (up from 91.4 million people in the previous period) people in… Read More

  • comScore Publishes December 2011 U.S. Online Video Rankings; Facebook Slips

    comScore Publishes December 2011 U.S. Online Video Rankings; Facebook Slips

    Audience measurement firm comScore has just released its U.S. online video rankings for December 2011. There are few surprises: Google’s YouTube is still king of the hill, while VEVO remains firmly in second place with roughly a third of Google Sites’ audience. In total, comScore says 182 million U.S. users watched online video content in December 2011 for an average of 23.2 hours… Read More

  • Microsoft Bing Search Queries Overtake Yahoo For The First Time In December

    Microsoft Bing Search Queries Overtake Yahoo For The First Time In December

    comScore has released its search data for December 2011, and Google continues to dominate in terms of share, with 65.9%, compared with 65.4% in November 2011 and 66.6% in December 2010. Year-over-year, queries increased 9.7% in December. Yahoo queries came in with 14.5% share, compared with 15.1% in November 2011 and 16.0% in December 2010. Microsoft’s Bing’s share of searches… Read More

  • comScore: Apple Grows Mobile Marketshare From 9.8% To 11.2%, But Samsung’s Still Top OEM

    comScore: Apple Grows Mobile Marketshare From 9.8% To 11.2%, But Samsung’s Still Top OEM

    comScore has just released its latest numbers regarding the mobile landscape here in the U.S., finding that Samsung is still the top OEM with a 25.6 percent marketshare, up just .3 percentage points from the three month period ending in August. Meanwhile, Apple’s price drop on the iPhone 4 along with the introduction of the iPhone 4S has taken its share of the market from 9.8 percent… Read More

  • Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement

    Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement

    Online audience measurement and Web analytics companies Nielsen and comScore have settled their patent disputes, according to a joint statement released this morning. Nielsen filed suit against its rival in March 2011, accusing comScore of infringing five patents it owns that relate to measuring and displaying online content. Sure enough, comScore countersued Nielsen just a few days… Read More

  • comScore: U.S. Online Holiday Spending Surges 15 Percent To A Record $25 Billion

    comScore: U.S. Online Holiday Spending Surges 15 Percent To A Record $25 Billion

    comScore just released its U.S. online holiday spending numbers for the season to-date, and as predicted, consumers continued to spend online in record amounts. For the first 39 days of the November to December 2011 holiday season, $24.6 billion has been spent online, which is a 15 percent increase compared to the same days last year. The most recent week ending Dec. 9 reached $5.9 billion… Read More

  • comScore And Buddy Media Team Up To Offer In-Depth Social Media Analytics To Brands

    comScore And Buddy Media Team Up To Offer In-Depth Social Media Analytics To Brands

    comScore, a web and mobile data measurement company, is teaming up with Buddy Media, a company that provides Facebook Page and social media management tools to brands. The strategic partnership basically aims to give brands and agencies better data measurement on social analytics. Buddy Media is best known for its all-in-one social media management system to help create, manage and track… Read More