Comscore

  • comScore: Japan, An Early Mover In Mobile, Trails The U.S., Others In Smartphones

    comScore: Japan, An Early Mover In Mobile, Trails The U.S., Others In Smartphones

    Smartphone users are, country by country, starting to gradually outnumber those who are using feature phones, and at the same time, consumers have passed a different kind of penetration: a majority are now using mobile devices to do a lot more than just make phone calls. A lengthy annual report out from comScore today, surveying mobile usage across Canada, France, Germany Italy, Japan, Spain… Read More

  • comScore: Long-Form Video Content Views On The Rise In January

    comScore: Long-Form Video Content Views On The Rise In January

    comScore just released its monthly U.S. online video data, and while viewership dipped slightly in January 2012 (from December), long-form video content views are on the rise. According to comScore, 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January, compared to 182 million users who viewed 43.5 billion videos in December. And 84.4 percent of… Read More

  • ComScore Posts $3.3 Million Q4 Loss – Hit Hard By Nielsen Patent War

    ComScore Posts $3.3 Million Q4 Loss – Hit Hard By Nielsen Patent War

    Digital audience measurement company comScore this morning reported its earnings for Q4 and full year 2011. Last quarter, comScore says it achieved record revenue of $62.6 million, a 22 percent increase compared to the fourth quarter of 2010. However, comScore posted a net loss of $3.3 million, or a loss of $0.10 per share, for the quarter. The reason isn’t hard to find: the company says… Read More

  • Google, Microsoft Search Queries Grow In January While Yahoo Continues To Slide

    Google, Microsoft Search Queries Grow In January While Yahoo Continues To Slide

    comScore has released its ‘explicit’ U.S. search data for January of this year and while Google and Microsoft Bring’s search share continues to grow, Yahoo’s share dropped both year over year and month over month. This comes after Bing overtook Yahoo in terms of search queries for the first time in December. While Bing grew slightly from December 2011 to January… Read More

  • comScore: As U.S. Smartphone Usage Grows, Android Nears 50 Percent Market Share

    comScore: As U.S. Smartphone Usage Grows, Android Nears 50 Percent Market Share

    comScore just released its monthly mobile numbers, which charts smartphone usage from U.S. consumers for the three month period ending in December 2011. For the period, 234 million Americans age 13 and older used mobile devices, which is in line with the previous period’s usage. With respect to smartphone usage, 97.9 million (up from 91.4 million people in the previous period) people in… Read More

  • comScore Publishes December 2011 U.S. Online Video Rankings; Facebook Slips

    comScore Publishes December 2011 U.S. Online Video Rankings; Facebook Slips

    Audience measurement firm comScore has just released its U.S. online video rankings for December 2011. There are few surprises: Google’s YouTube is still king of the hill, while VEVO remains firmly in second place with roughly a third of Google Sites’ audience. In total, comScore says 182 million U.S. users watched online video content in December 2011 for an average of 23.2 hours… Read More

  • Microsoft Bing Search Queries Overtake Yahoo For The First Time In December

    Microsoft Bing Search Queries Overtake Yahoo For The First Time In December

    comScore has released its search data for December 2011, and Google continues to dominate in terms of share, with 65.9%, compared with 65.4% in November 2011 and 66.6% in December 2010. Year-over-year, queries increased 9.7% in December. Yahoo queries came in with 14.5% share, compared with 15.1% in November 2011 and 16.0% in December 2010. Microsoft’s Bing’s share of searches… Read More

  • comScore: Apple Grows Mobile Marketshare From 9.8% To 11.2%, But Samsung’s Still Top OEM

    comScore: Apple Grows Mobile Marketshare From 9.8% To 11.2%, But Samsung’s Still Top OEM

    comScore has just released its latest numbers regarding the mobile landscape here in the U.S., finding that Samsung is still the top OEM with a 25.6 percent marketshare, up just .3 percentage points from the three month period ending in August. Meanwhile, Apple’s price drop on the iPhone 4 along with the introduction of the iPhone 4S has taken its share of the market from 9.8 percent… Read More

  • Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement

    Nielsen And comScore Put An End To Their Patent War, Enter Cross-Licensing Agreement

    Online audience measurement and Web analytics companies Nielsen and comScore have settled their patent disputes, according to a joint statement released this morning. Nielsen filed suit against its rival in March 2011, accusing comScore of infringing five patents it owns that relate to measuring and displaying online content. Sure enough, comScore countersued Nielsen just a few days… Read More

  • comScore: U.S. Online Holiday Spending Surges 15 Percent To A Record $25 Billion

    comScore: U.S. Online Holiday Spending Surges 15 Percent To A Record $25 Billion

    comScore just released its U.S. online holiday spending numbers for the season to-date, and as predicted, consumers continued to spend online in record amounts. For the first 39 days of the November to December 2011 holiday season, $24.6 billion has been spent online, which is a 15 percent increase compared to the same days last year. The most recent week ending Dec. 9 reached $5.9 billion… Read More

  • comScore And Buddy Media Team Up To Offer In-Depth Social Media Analytics To Brands

    comScore And Buddy Media Team Up To Offer In-Depth Social Media Analytics To Brands

    comScore, a web and mobile data measurement company, is teaming up with Buddy Media, a company that provides Facebook Page and social media management tools to brands. The strategic partnership basically aims to give brands and agencies better data measurement on social analytics. Buddy Media is best known for its all-in-one social media management system to help create, manage and track… Read More

  • comScore: 38 Percent Of Smartphone Owners Have Used A Mobile Device To Make A Purchase

    comScore: 38 Percent Of Smartphone Owners Have Used A Mobile Device To Make A Purchase

    Mobile shopping is undoubtedly on the rise, and today comScore is releasing new data reinforcing this continuing trend. According to the data research and analysis firm, 38 percent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. The most popular products purchased on smartphones during the month of September included… Read More

  • Cyber Monday Kicks Off Record $6B Online Holiday Shopping Week Thanks To Free Shipping Offers

    Cyber Monday Kicks Off Record $6B Online Holiday Shopping Week Thanks To Free Shipping Offers

    Consumers continue to set records with online shopping sales this holiday season. After spending a whopping (and record) $1.25 billion on Cyber Monday, online shoppers continued spending online, with two other days in the past week eclipsing the $1 billion mark in e-commerce sales, bringing the total week’s value to $6 billion. comScore reports that Tuesday, November 29 reached $1.12… Read More

  • comScore: One In Ten Mobile Subscribers Now Using An iPhone

    comScore: One In Ten Mobile Subscribers Now Using An iPhone

    comScore just released its monthly U.S. mobile data report, which took a look at trends and activity during the three month average period ending October 2011. While Google Android continued to gain ground in the smartphone market (with 46.3 percent market share); Apple’s OEM share gained during this period (perhaps with the introduction of the iPhone 4S and Sprint as a carrier in… Read More

  • U.S. Online Video Watching Reaches Record High In October, With 42.6 Billion Videos Viewed

    U.S. Online Video Watching Reaches Record High In October, With 42.6 Billion Videos Viewed

    The U.S. comScore Video Metrix stats are out now for October, revealing that 184 million U.S. Internet users watched online videos last month, with an average of 21.1 hours per viewers. The total U.S. audience viewed 42.6 billion videos, an all-time high, says the measurement firm. Meanwhile, “Google sites,” led by YouTube, retained its number one ranking. However, in October… Read More

  • comScore: U.S. Online Holiday Shopping Already Up 14 Percent To $9.7 Billion

    comScore: U.S. Online Holiday Shopping Already Up 14 Percent To $9.7 Billion

    It looks like will be a joyful holiday season for many online retailers this year. comScore is reporting that holiday retail e-commerce spending for the first 20 days of the November to December 2011 season is already up 14 percent from the same period last year. Wednesday, November 16 was the heaviest online spending day of the season to date at $688 million. comScore is forecasting that… Read More

  • comScore: U.S. E-Commerce Spending Up 13 Percent In Q3 To $36.3 Billion

    comScore: U.S. E-Commerce Spending Up 13 Percent In Q3 To $36.3 Billion

    All signs point to an increase in e-commerce spending this holiday shopping season compared to seasons past. comScore just released its online retail numbers for the third quarter of 2011, and online retail spending in the U.S. reached $36.3 billion for the quarter, up 13 percent versus year ago. This is the eighth consecutive quarter of year-over-year growth and fourth consecutive quarter… Read More

  • comScore: As Smartphone Usage Increases, Android Continues To Gain U.S. Market Share

    comScore: As Smartphone Usage Increases, Android Continues To Gain U.S. Market Share

    ComScore just released its U.S. mobile subscriber numbers for the three-month average period ending September 2011. According to the report, 87.4 million people in the U.S. owned smartphones during the three months ending in September, up 12 percent from the preceding three-month period. Google’s Android OS was top smartphone platform with 44.8 percent market share, up 4.6 percentage… Read More

  • Back To School: Hulu Serves More Than One Billion Video Ads In September

    Back To School: Hulu Serves More Than One Billion Video Ads In September

    comScore’s online video stats for September are in, and in today’s non-news, Google Sites again ranks as the number one source of online video views. Google Sites, which derives most of its traffic from YouTube, served 18.6 billion videos in September, which made up 47 percent of the 39.8 billion videos viewed on the Web last month. What’s more, Microsoft Sites and Viacom… Read More

  • Online Video Ads Now Reach 50 Percent Of The U.S. Population

    Online Video Ads Now Reach 50 Percent Of The U.S. Population

    ComScore’s August web video rankings are in, and this is for sure: Americans watch an enormous amount of online video content, with most of that taking place on — you guessed it — YouTube. Of course, last month, Facebook, already the largest photo site on the Web, became the third largest video site on the Internet in terms of unique viewers. Which I find interesting since I… Read More