Mobile shopping is undoubtedly on the rise, and today comScore is releasing new data reinforcing this continuing trend. According to the data research and analysis firm, 38 percent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership.
The most popular products purchased on smartphones during the month of September included digital… → Read More
Consumers continue to set records with online shopping sales this holiday season. After spending a whopping (and record) $1.25 billion on Cyber Monday, online shoppers continued spending online, with two other days in the past week eclipsing the $1 billion mark in e-commerce sales, bringing the total week’s value to $6 billion. comScore reports that Tuesday, November 29 reached $1.12 billion… → Read More
comScore just released its monthly U.S. mobile data report, which took a look at trends and activity during the three month average period ending October 2011. While Google Android continued to gain ground in the smartphone market (with 46.3 percent market share); Apple’s OEM share gained during this period (perhaps with the introduction of the iPhone 4S and Sprint as a carrier in the market)… → Read More
The U.S. comScore Video Metrix stats are out now for October, revealing that 184 million U.S. Internet users watched online videos last month, with an average of 21.1 hours per viewers. The total U.S. audience viewed 42.6 billion videos, an all-time high, says the measurement firm. Meanwhile, “Google sites,” led by YouTube, retained its number one ranking. However, in October, Facebook staged a… → Read More
It looks like will be a joyful holiday season for many online retailers this year. comScore is reporting that holiday retail e-commerce spending for the first 20 days of the November to December 2011 season is already up 14 percent from the same period last year. Wednesday, November 16 was the heaviest online spending day of the season to date at $688 million.
comScore is forecasting that total… → Read More
All signs point to an increase in e-commerce spending this holiday shopping season compared to seasons past. comScore just released its online retail numbers for the third quarter of 2011, and online retail spending in the U.S. reached $36.3 billion for the quarter, up 13 percent versus year ago. This is the eighth consecutive quarter of year-over-year growth and fourth consecutive quarter of… → Read More
ComScore just released its U.S. mobile subscriber numbers for the three-month average period ending September 2011. According to the report, 87.4 million people in the U.S. owned smartphones during the three months ending in September, up 12 percent from the preceding three-month period.
Google’s Android OS was top smartphone platform with 44.8 percent market share, up 4.6 percentage points… → Read More
comScore’s online video stats for September are in, and in today’s non-news, Google Sites again ranks as the number one source of online video views. Google Sites, which derives most of its traffic from YouTube, served 18.6 billion videos in September, which made up 47 percent of the 39.8 billion videos viewed on the Web last month.
What’s more, Microsoft Sites and Viacom Digital both… → Read More
ComScore’s August web video rankings are in, and this is for sure: Americans watch an enormous amount of online video content, with most of that taking place on — you guessed it — YouTube. Of course, last month, Facebook, already the largest photo site on the Web, became the third largest video site on the Internet in terms of unique viewers. Which I find interesting since I can count the total… → Read More
Europe is growing quite fond of Google’s Android operating system, according to market research firm ComScore. Android devices now account for nearly a quarter of all the smartphones used in France, Germany, Italy, Spain, and the UK — a dramatic jump over the Google OS’s performance last year.
In July 2010, Android only accounted for 6% of the smartphones used in those five European markets… → Read More
comScore’s July traffic numbers are out and similar to June’s findings, Facebook and Twitter both saw record traffic in terms of U.S. unique visitors in the month. In July, Facebook saw a whopping 162 million unique visitors, compared to 160.8 million unique vistors in June, and 157.2 million uniques in May.
Twitter also posted record traffic in its five year history; with 32.8 million unique… → Read More
According to audience measurement and tracking firm comScore, U.S. retail e-commerce spending went up 14 percent in the second quarter of this year, compared to the same period a year ago. Online retail spending reached $37.5 billion for the quarter, primarily due to an increase in the number of buyers (up 16 percent), with 70 percent of all Internet users making at least one online purchase in… → Read More
comScore is releasing more data that supports the growth in online video in the U.S. The research and analytics firm reports that in June, the U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the course of the month, compared to 5.6 billion viewing sessions in May. In June, 178 million U.S. Internet users watched online video content for an average of 16.8 hours per… → Read More
The combined search market share of Microsoft’s Bing and Bing-powered Yahoo (AKA BingHoo!) keeps creeping up. The latest market share figures from comScore’s qSearch service are out, and the combined BingHoo! climbed to 30.2 percent market share of total explicit searches (excluding the effects of slideshows, contextual search, and Google Instant), up 0.2 percent from May. Google remained… → Read More
Professional social network Linkedin surpassed Myspace in terms of traffic to become the No. 2 most visited social networking site in the U.S. in June. LinkedIn, which has seen a resurgence of traffic after its IPO in May, reached an all-time high of 33.9 million unique visitors in June compared to Myspace, which saw 33.5 million unique visitors (that’s down from 34.9 million in May). Hopefully… → Read More
According to a just published report from comScore, smartphones have reached a milestone, with 76.8 million Americans out of 234 million American mobile phone users using devices that offer more computing power than feature (or “dumb”) phones.
Google Android led the platform pack among smartphone owners, with 38.1%of US smartphone subscribers, up 5.1 percent from last quarter. Apple was at #2… → Read More
comScore has just released its monthly data on online video engagement, with 176 million U.S. Internet users watching online video content in May for an average of 15.9 hours per viewer. The total U.S. audience engaged in more than 5.6 billion viewing sessions during the course of the month. And 83.3 percent of the U.S. Internet audience viewed online video.
comScore says Google sites (a.k.a. → Read More
comScore this morning released some interesting data from its MobiLens service, reporting key trends in the U.S. mobile phone industry during the three-month average period ending April 2011.
According to the measurement specialist, 74.6 million people in the U.S. owned smartphones during that period, up 13 percent from the three-month period ending in January 2011. Roughly 234 million Americans… → Read More
Online retail spending reached $38 billion this quarter, up 12 percent from a $33.8 billion a year ago according to Comscore — Due to an increase in the number of buyers (7%), transactions per buy (9%) and tempered by a decline in spending per transaction (4%).
According to a ComScore report released today, nearly half of those orders included free shipping, at 47% versus 53% for Q’1 ’11, 49%… → Read More
comScore’s mobile subscriber stats are in for the month and Android continues to top U.S. smartphone share over Apple and RIM. Additionally, during the three month average period ending March 2011, Samsung was top handset manufacturer overall with 24.5 percent market share. Google Android led among smartphone platforms with 34.7 percent market share.
The report shows that during the period, 234… → Read More
Facebook is so large that it now accounts for about one out of every three ad impressions in the U.S., according to the latest statistics from comScore Ad Metrix. In the first quarter of 2011, comScore estimates that 1.1 trillion ads were served to U.S. Internet users, and 346 billion of those (or 31 percent) were on Facebook. This percentage is up from 23 percent in the third quarter of last… → Read More
comScore has just released an interesting study comparing the reach of Apple’s iOS platform to Google’s Android operating system in the U.S. The analytics and data company is reported that Apple’s device with the iOS operating system, including iPhones, iPads and iPod Touches, have a combined platform reach of 37.9 million, outreaching the Android platform by 59 percent.
comScore says that the… → Read More
A couple days ago, the headlines blared that Bing now has 30 percent search market share in the U.S. Not so fast. Those numbers were based on Hitwise estimates. Today, comScore came out with its own qsearch estimates, which is what Wall Street analysts following Google report. The comScore numbers tell a slightly different story.
If you include all searches, then the combined market share of… → Read More
Online video views continue to rise. ComScore has released data from its Video Metrix service, showing that 174 million Internet users in the United States watched online video content in March for an average of 14.8 hours per viewer. That’s up from 170 million users in February. In total, the U.S. Internet audience engaged in more than 5.7 billion viewing sessions during March (compared to 5… → Read More
comScore’s February mobile report was released today, and it looks like good news for Google. Android increased its lead as the top mobile platform, growing 7 percentage points since November, and strengthening its top position with 33 percent market share.
Following behind Android is RIM, ranked second with 28.9 percent market share, and Apple with 25.2 percent. Microsoft and Palm rounded out… → Read More
ComScore has just released data from its Video Metrix service, showing that 170 million Internet users in the United States watched online video content in February for an average of 13.6 hours per viewer.
According to the audience measurement giant, the total U.S. Internet audience engaged in more than 5 billion viewing sessions during the course of last month. Google Sites (read: YouTube) again… → Read More
comScore’s monthly smartphone data is in and it looks like for the first time Android OS has surpassed both Apple’s iOS and RIM in terms of U.S. smartphone subscriber share. The data, which measured smartphone usage from October 201 until January of 2011, showed that 65.8 million people in the U.S. owned smartphones during period, which is up 8 percent from the preceding three month period. → Read More
In introducing his messaging platform last November Facebook CEO Mark Zuckerberg said one of the primary motivations behind product strategy was that teenagers have given up on email, “High school kids don’t use email, they use SMS a lot. People want lighter weight things like SMS and IM to message each other.”
A comScore study on 2010 digital trends reinforces Zuckerberg’s claim. It’s… → Read More
With 600 million users, it’s no secret Facebook is dominating social networking. And recent comScore data only reinforces the social network’s staggering growth. For example, Facebook accounted for 10 percent of U.S. page views in 2010, while three out of every ten Internet sessions included a visit to the site.
In December, Facebook’s U.S. audience grew to 153.9 million in December, an… → Read More
comScore’s monthly smartphone data is in and it looks like for the first time Android OS has surpassed Apple’s iOS in terms of U.S. smartphone subscriber share. The data, which measured smartphone usage from September until December of 2010, showed that 63.2 million people in the U.S. owned smartphones during period, up 7.3 percent from the preceding three month period.
RIM once again led with… → Read More
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