According to online analytics company comScore, Americans watched 37 billion online videos on sites like YouTube, Yahoo and Facebook in April. In total, 181 million U.S. Internet users watched an average of 1,307 minutes of online videos last month. Those numbers are virtually unchanged from last month, but one area that has seen pretty spectacular growth over the last few month is online video advertising. According to comScore, U.S. Internet users watched almost 9.5 billion video ads last month. That’s about 60 ads per viewer. What makes this number even more astonishing is that it was only in March of this year that the number of video ads topped 8 billion for the first time. → Read More
Online and mobile research company comScore just released its newly rebooted and retooled Mobile Metrix report this morning, which examines mobile media usage across both apps and mobile web browsing. According to the new data, Google sites led as the top property on iOS, Android and RIM devices, reaching 96.9% of the U.S. mobile audience, followed by Facebook, Yahoo sites and Amazon sites. But apps dominated in terms of usage, says comScore, with 4 out of every 5 mobile media minutes spent in apps.
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Sammy is now the big kahuna of cell phones. Today’s Juniper Research and comScore reports indicated that Samsung kicked Apple from the top spot in regards to smartphones. IDC also released a report today indicating the same thing while noting that Samsung kicked Nokia from the top of total phone shipments. This comes just days after another analyst firm questioned Nokia’s current title as reigning king. Samsung happened to be at the right place at the right time — but only because the company positioned itself properly. → Read More
ComScore today released its analysis of this month’s top properties on ye olde Webernets in the U.S. There are a number of points of interest, but among them, it seems that lotto sites were the top beneficiary of U.S. internet traffic. This was largely a result of the unprecedented Mega Millions jackpot, which became the largest jackpot in U.S. and world history, reaching $656 million in March. Lotto sites drew nearly 29 million visitors (with MegaMillions.com grabbing the top spot), up 25 percent from February, making it the biggest mover in March.
Travel sites were the next biggest beneficiary of traffic, according to comScore, as Americans looked to book last-minute spring break trips and summer travel. This made travel info sites one of the top-gainers, up 10 percent to 69.7 million visitors in March. → Read More
ComScore has released its search data for February 2012, and Google continues to lead, gaining 0.2 percentage points over the previous month, up to 66.4% in February from 66.2% in January. Microsoft sites, which includes its Bing search engine, also continued to hold second place, up just 0.1 percentage points to reach a 15.3% share. Yahoo, meanwhile, dropped 0.3 points to 13.8%, down from 14.1% in January.
None of the numbers are all that remarkable, which, when you think about the changes Google recently introduced to its core product involving the fusion of social and search, is actually somewhat remarkable. → Read More
Smartphone users are, country by country, starting to gradually outnumber those who are using feature phones, and at the same time, consumers have passed a different kind of penetration: a majority are now using mobile devices to do a lot more than just make phone calls.
A lengthy annual report out from comScore today, surveying mobile usage across Canada, France, Germany Italy, Japan, Spain, the U.S. and U.K., found that mobile media usage has passed the 50 percent mark, meaning that more than half of us are accessing the web, apps and content downloads on our smartphones. But it’s not always the case that more smartphones always equals more media usage. In fact, the highest usage of mobile media comes from the country with the lowest smartphone penetration. → Read More
comScore just released its monthly U.S. online video data, and while viewership dipped slightly in January 2012 (from December), long-form video content views are on the rise. According to comScore, 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January, compared to 182 million users who viewed 43.5 billion videos in December. And 84.4 percent of the U.S. Internet audience viewed online video in January. The duration of the average online content video was 6.1 minutes (up from 5.8 minutes in December), while the average online video ad was 0.4 minutes.
Once again, YouTube ranked as the top online video content property in January with 152 million unique viewers, followed by VEVO with 51.5 million, Yahoo Sites with 49.2 million, Viacom Digital with 48.1 million and Facebook.com with 45.1 million. Google Sites (YouTube) generated the highest number of views at 18.6 billion, followed by Hulu with 877 million and VEVO with 717 million. The average viewer watched 22.6 hours of online video content, with YouTube (7.5 hours) and Hulu (3.2 hours) seeing the highest average engagement. → Read More
Digital audience measurement company comScore this morning reported its earnings for Q4 and full year 2011. Last quarter, comScore says it achieved record revenue of $62.6 million, a 22 percent increase compared to the fourth quarter of 2010.
However, comScore posted a net loss of $3.3 million, or a loss of $0.10 per share, for the quarter. The reason isn’t hard to find: the company says it includes $7.8 million in costs related to litigation with Nielsen and the related settlement. → Read More
comScore has released its ‘explicit’ U.S. search data for January of this year and while Google and Microsoft Bring’s search share continues to grow, Yahoo’s share dropped both year over year and month over month. This comes after Bing overtook Yahoo in terms of search queries for the first time in December. While Bing grew slightly from December 2011 to January, Google reached its highest share since December 2010 this past month.
Google search queries increased 6% year over year in January, to 66.2%, compared with 65.9% in December 2011 and 65.6% in January 2011. Bing queries increased 21% year over year in January to 15.2%, compared with 15.1% in December 2011 and 13.1% in January 2011. Yahoo queries are on a downward spiral, decreasing 8% year over year in January to 14.1%, compared with 14.5% in December 2011, 15.1% in November 2011 and 16.1% in January 2011. Yikes.
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comScore just released its monthly mobile numbers, which charts smartphone usage from U.S. consumers for the three month period ending in December 2011. For the period, 234 million Americans age 13 and older used mobile devices, which is in line with the previous period’s usage. With respect to smartphone usage, 97.9 million (up from 91.4 million people in the previous period) people in the U.S. used smartphones during the three months ending in December, representing 40 percent of all mobile subscribers.
Google Android continued to be the most popular smartphone platform with 47.3 percent market share, up 2.5 percentage points from September. Apple took the second position, growing 2.2 percentage points to grab 29.6 percent of the smartphone market. RIM ranked third with 16 percent share, followed by Microsoft (4.7 percent) and Symbian (1.4 percent). → Read More
Audience measurement firm comScore has just released its U.S. online video rankings for December 2011. There are few surprises: Google’s YouTube is still king of the hill, while VEVO remains firmly in second place with roughly a third of Google Sites’ audience.
In total, comScore says 182 million U.S. users watched online video content in December 2011 for an average of 23.2 hours per viewer. The total U.S. Internet audience viewed 43.5 billion videos.
What caught my eye, however, was that Facebook dropped from third place in November 2011 to fifth place, trailing Yahoo and Viacom properties again, in a single month. → Read More
comScore has released its search data for December 2011, and Google continues to dominate in terms of share, with 65.9%, compared with 65.4% in November 2011 and 66.6% in December 2010. Year-over-year, queries increased 9.7% in December.
Yahoo queries came in with 14.5% share, compared with 15.1% in November 2011 and 16.0% in December 2010. Microsoft’s Bing’s share of searches in December was 15.1%, compared with 15% in November 2011 and 12.0% in December 2010. Since Bing powers Yahoo search, combined the two search engine’s share of searches was 29.6%, compared with 30.1% in November 2011. AOL queries declined 8% in December with 1.6% share. → Read More
comScore has just released its latest numbers regarding the mobile landscape here in the U.S., finding that Samsung is still the top OEM with a 25.6 percent marketshare, up just .3 percentage points from the three month period ending in August.
Meanwhile, Apple’s price drop on the iPhone 4 along with the introduction of the iPhone 4S has taken its share of the market from 9.8 percent to 11.2 percent.
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Online audience measurement and Web analytics companies Nielsen and comScore have settled their patent disputes, according to a joint statement released this morning.
Nielsen filed suit against its rival in March 2011, accusing comScore of infringing five patents it owns that relate to measuring and displaying online content. Sure enough, comScore countersued Nielsen just a few days later.
Now, the companies have seemingly buried the hatchet and come to this elaborate agreement:
(After the jump) → Read More
comScore just released its U.S. online holiday spending numbers for the season to-date, and as predicted, consumers continued to spend online in record amounts. For the first 39 days of the November to December 2011 holiday season, $24.6 billion has been spent online, which is a 15 percent increase compared to the same days last year.
The most recent week ending Dec. 9 reached $5.9 billion in spending, up 15 percent with 3 days surpassing $1 billion in spending. For the holiday season-to-date, six individual days have surpassed the billion dollar threshold, led by Cyber Monday at $1.25 billion. → Read More
comScore, a web and mobile data measurement company, is teaming up with Buddy Media, a company that provides Facebook Page and social media management tools to brands. The strategic partnership basically aims to give brands and agencies better data measurement on social analytics.
Buddy Media is best known for its all-in-one social media management system to help create, manage and track social campaigns on Facebook. With regard to Facebook, the platform lets brand managers agencies create, manage and track Facebook pages in a variety of languages to drive and increase user and brand engagement. → Read More
Mobile shopping is undoubtedly on the rise, and today comScore is releasing new data reinforcing this continuing trend. According to the data research and analysis firm, 38 percent of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership.
The most popular products purchased on smartphones during the month of September included digital goods, clothing/accessories, tickets and daily deals. In September, two-thirds of all smartphone owners performed some sort of shopping activity on their phones, including comparing products and prices, searching for coupons, taking product pictures or locating a retail store. → Read More
Consumers continue to set records with online shopping sales this holiday season. After spending a whopping (and record) $1.25 billion on Cyber Monday, online shoppers continued spending online, with two other days in the past week eclipsing the $1 billion mark in e-commerce sales, bringing the total week’s value to $6 billion. comScore reports that Tuesday, November 29 reached $1.12 billion, while Wednesday, November 30 reached $1.03 billion. These three billion dollar spending days currently rank as three of the four heaviest online spending days in history (with Cyber Monday 2010 being the other). To date, $18.7 billion has been spent online this holiday season, a 15 percent increase from the same period last year.
So what is the reason why more consumers are spending online? comScore says that free shipping is one major factor many shoppers are considering when paying for presents this holiday season. This incentive, says the data research company, is being used at record levels over the first few weeks of the holiday season. → Read More
comScore just released its monthly U.S. mobile data report, which took a look at trends and activity during the three month average period ending October 2011. While Google Android continued to gain ground in the smartphone market (with 46.3 percent market share); Apple’s OEM share gained during this period (perhaps with the introduction of the iPhone 4S and Sprint as a carrier in the market), with one in ten mobile subscribers now using an iPhone.
According to comScore, 90 million people in the U.S. owned smartphones during the three months ending in October, which is up 10 percent from the preceding three month period. And during the time period, 234 million Americans age 13 and older used mobile devices. → Read More
The U.S. comScore Video Metrix stats are out now for October, revealing that 184 million U.S. Internet users watched online videos last month, with an average of 21.1 hours per viewers. The total U.S. audience viewed 42.6 billion videos, an all-time high, says the measurement firm. Meanwhile, “Google sites,” led by YouTube, retained its number one ranking. However, in October, Facebook staged a comeback by moving up into the number two slot from its previous position of fifth place.
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