comScore just released its Digital Future In Focus report for 2013, offering a broad swath of data in areas like social networking, search and mobile. But the most interesting finding, at least to me, involved display advertising — that 5.3 trillion impressions were served in the United States, but three in 10 are never actually rendered in-view. → Read More
After announcing some early post-Christmas numbers, comScore just released its final analysis of U.S. online holiday spending for 2012: shoppers bought a total of $42.3 billion worth of goods online from November 1 to December 31. That’s up 14% from the $37.2 billion comScore reported last year, but a bit lower than expected as shoppers slowed down around mid-December. → Read More
By one account Apple is having a very strong quarter in the U.S. in smartphone sales on the strength of the iPhone 5, but overall, Android and specifically Samsung are continuing to dominate the market. According to figures out today from comScore, there are 123.3 million people in the U.S. using smartphones as of November 2012, and Android represents 53.7 of them. Among all mobile users —… → Read More
Holiday season retail e-commerce spending for the first 51 days of season is up 16 percent to $38.7 billion, according to comScore. This past week, which was the last full week consumers could order gifts online and receive them in time for Christmas, saw Free Shipping Day (Monday, Dec. 17) bring in $1.01 billion in spending. This past week brought in a whopping 53 percent increase in spending… → Read More
comSocre just released its holiday e-commerce numbers for the week, and according to the report, this past week was the heaviest five-day online shopping period on record. So far, retail e-commerce spending for the first 44 days of the November–December 2012 holiday season was $33.8 billion up 13 percent. → Read More
Sports is in the process of becoming the next big market to be transformed by the digital revolution, as fans are increasingly turning to mobile devices and second, third and fourth screens to consume sports content. In August, Turner bought sports blogging and content platform Bleacher Report for an estimated $200. More recently, Yahoo and NBC forged a digital sports partnership in the hopes of… → Read More
For the first time in the history of comScore’s MobiLens U.S. mobile market share report, Apple has come in second overall among handset OEMs. Apple grew its U.S. market share by 1.5 percentage points from 16.3 to 17.8 percent in the three month period ending October 2012, according to the report. During the same period, Samsung also saw its share grow, but only by 0.7 percentage points, from 25.6… → Read More
According to the latest data from comScore, U.S. Internet users watched 39 billion online content videos in September. That’s up a bit from the 37.7 billion video views the company reported in August, though the total number of unique viewers dipped to around 181.5 million from 188 million in the previous month. In total, comScore reports, 85 percent of U.S. Internet users viewed online video last… → Read More
ComScore just published its latest U.S. search market numbers and things aren’t looking too good for Yahoo. Yahoo’s Bing-powered search lost another 0.6 percentage points and now has just 12.2% of the market. That’s down from 12.8% in August and 13% in July and June. → Read More
comScore today released its latest U.S. mobile market rankings, covering usage by 30,000 consumers over a three-month period ending August 2012 — that is, in the period just before the launch of Apple’s newest iPhone, and during the time when Samsung was slapped with a $1 billion+ fine over a patent suit brought against it by Apple. In that time, Samsung retained its position as the country’s… → Read More
comScore’s monthly online video data is in and it looks Facebook passed Yahoo in July to become the second largest video site in the U.S. behind Google/YouTube. According to comScore, more than 184 million U.S. Internet users watched 36.9 billion online content videos in July, while video ad views totaled 9.6 billion.
Google/YouTube still outpaced the rest of the online properties with 157… → Read More
ComScore today released its latest quarterly figures on the state of the mobile market in the U.S. based on active users, and while the exact numbers are different, the basic picture is the same as the one that Strategy Analytics painted earlier in the week around smartphone sales: Apple’s iOS continues to see the strongest gains and Android has remained in the lead but with its lead reduced… → Read More
comScore just released its latest monthly mobile numbers, which chart mobile phone usage for a three-month average period ending in May 2012. During this time, 234 million Americans age 13 and older used mobile devices, which is consistent with the company’s previous report from February. Samsung ranked as the top handset manufacturer overall with a 25.7% market share, and Android came out on top… → Read More
In a report being released today, measurement firm comScore says that unique visits to social networking sites have increased by 6% year-over-year. The company also re-confirmed that Pinterest remains the fastest-growing social network as of Q1 2012, and its users rival only that of LinkedIn in terms of buying power.
These figures were a part of comScore’s latest “State of the U.S. Internet“… → Read More
According to online analytics company comScore, Americans watched 37 billion online videos on sites like YouTube, Yahoo and Facebook in April. In total, 181 million U.S. Internet users watched an average of 1,307 minutes of online videos last month. Those numbers are virtually unchanged from last month, but one area that has seen pretty spectacular growth over the last few month is online video… → Read More
Online and mobile research company comScore just released its newly rebooted and retooled Mobile Metrix report this morning, which examines mobile media usage across both apps and mobile web browsing. According to the new data, Google sites led as the top property on iOS, Android and RIM devices, reaching 96.9% of the U.S. mobile audience, followed by Facebook, Yahoo sites and Amazon sites. But… → Read More
Sammy is now the big kahuna of cell phones. Today’s Juniper Research and comScore reports indicated that Samsung kicked Apple from the top spot in regards to smartphones. IDC also released a report today indicating the same thing while noting that Samsung kicked Nokia from the top of total phone shipments. This comes just days after another analyst firm questioned Nokia’s current title as reigning… → Read More
ComScore today released its analysis of this month’s top properties on ye olde Webernets in the U.S. There are a number of points of interest, but among them, it seems that lotto sites were the top beneficiary of U.S. internet traffic. This was largely a result of the unprecedented Mega Millions jackpot, which became the largest jackpot in U.S. and world history, reaching $656 million in March. → Read More
ComScore has released its search data for February 2012, and Google continues to lead, gaining 0.2 percentage points over the previous month, up to 66.4% in February from 66.2% in January. Microsoft sites, which includes its Bing search engine, also continued to hold second place, up just 0.1 percentage points to reach a 15.3% share. Yahoo, meanwhile, dropped 0.3 points to 13.8%, down from 14.1%… → Read More
Smartphone users are, country by country, starting to gradually outnumber those who are using feature phones, and at the same time, consumers have passed a different kind of penetration: a majority are now using mobile devices to do a lot more than just make phone calls.
A lengthy annual report out from comScore today, surveying mobile usage across Canada, France, Germany Italy, Japan, Spain… → Read More
comScore just released its monthly U.S. online video data, and while viewership dipped slightly in January 2012 (from December), long-form video content views are on the rise. According to comScore, 181 million U.S. Internet users watched nearly 40 billion videos of online video content in January, compared to 182 million users who viewed 43.5 billion videos in December. And 84.4 percent of the… → Read More
Digital audience measurement company comScore this morning reported its earnings for Q4 and full year 2011. Last quarter, comScore says it achieved record revenue of $62.6 million, a 22 percent increase compared to the fourth quarter of 2010.
However, comScore posted a net loss of $3.3 million, or a loss of $0.10 per share, for the quarter. The reason isn’t hard to find: the company says it… → Read More
comScore has released its ‘explicit’ U.S. search data for January of this year and while Google and Microsoft Bring’s search share continues to grow, Yahoo’s share dropped both year over year and month over month. This comes after Bing overtook Yahoo in terms of search queries for the first time in December. While Bing grew slightly from December 2011 to January, Google reached its highest share… → Read More
comScore just released its monthly mobile numbers, which charts smartphone usage from U.S. consumers for the three month period ending in December 2011. For the period, 234 million Americans age 13 and older used mobile devices, which is in line with the previous period’s usage. With respect to smartphone usage, 97.9 million (up from 91.4 million people in the previous period) people in the U.S. → Read More
Audience measurement firm comScore has just released its U.S. online video rankings for December 2011. There are few surprises: Google’s YouTube is still king of the hill, while VEVO remains firmly in second place with roughly a third of Google Sites’ audience.
In total, comScore says 182 million U.S. users watched online video content in December 2011 for an average of 23.2 hours per viewer. → Read More
comScore has released its search data for December 2011, and Google continues to dominate in terms of share, with 65.9%, compared with 65.4% in November 2011 and 66.6% in December 2010. Year-over-year, queries increased 9.7% in December.
Yahoo queries came in with 14.5% share, compared with 15.1% in November 2011 and 16.0% in December 2010. Microsoft’s Bing’s share of searches in December… → Read More
comScore has just released its latest numbers regarding the mobile landscape here in the U.S., finding that Samsung is still the top OEM with a 25.6 percent marketshare, up just .3 percentage points from the three month period ending in August.
Meanwhile, Apple’s price drop on the iPhone 4 along with the introduction of the iPhone 4S has taken its share of the market from 9.8 percent to 11.2… → Read More
Online audience measurement and Web analytics companies Nielsen and comScore have settled their patent disputes, according to a joint statement released this morning.
Nielsen filed suit against its rival in March 2011, accusing comScore of infringing five patents it owns that relate to measuring and displaying online content. Sure enough, comScore countersued Nielsen just a few days… → Read More
comScore just released its U.S. online holiday spending numbers for the season to-date, and as predicted, consumers continued to spend online in record amounts. For the first 39 days of the November to December 2011 holiday season, $24.6 billion has been spent online, which is a 15 percent increase compared to the same days last year.
The most recent week ending Dec. 9 reached $5.9 billion in… → Read More
comScore, a web and mobile data measurement company, is teaming up with Buddy Media, a company that provides Facebook Page and social media management tools to brands. The strategic partnership basically aims to give brands and agencies better data measurement on social analytics.
Buddy Media is best known for its all-in-one social media management system to help create, manage and track… → Read More
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