Google is still by far the most dominant search engine in the U.S., but in the last year it actually lost some momentum while Yahoo and especially Microsoft’s Bing both saw increases, according to figures out today from Experian Hitwise, and bolstered by separate numbers released yesterday by Compete, with both calculating searches between May 2012 and May 2011.
According to Hitwise’s… → Read More
Compete.com, a Kantar Media company, today released its ranking of the top 250 websites for August 2011 (click here for the top 50).
We can’t repeat this often enough, but take these stats with a grain of salt when it comes to accuracy.
We’ve looked at the top 250 all the same, because the list tends to depict trends also visible with other analytics service providers, such as comScore and… → Read More
Earlier today, I was checking out some new questions in the TechCrunch topic area on Quora. One in particular caught my eye: How was TechCrunch traffic affected by their major redesign in July 2011?
This has been something I’ve seen asked here and there given the radical changes we implemented — and, I assume, given the audience issues Gawker faced after their recent redesign. Mostly, people… → Read More
When it comes to public-facing web analytics, basically, they all suck. We in the press are sometimes forced to use tools like Alexa and Compete for comparison’s sake, but using either for absolute numbers is extremely flawed and basically worthless. Naturally, those companies always disagree with us when we say such things. But a new bit of information may put that disagreement to the test.
The… → Read More
A couple of weeks ago, comScore came out with a report that said Microsoft’s Bing had reached an all-time high market share of 11.8% in November 2010.
According to rival Compete, however, Bing’s market share is actually much larger than that. → Read More
Black Friday, or the day after Thanksgiving, has always been known as one of the year’s biggest holiday shopping days. But in the past five years, Cyber Monday, the Monday following Thanksgiving, has become a a serious shopping day for online sales and promotions. Last year, Cyber Monday brought in $887 million in sales compared to $595 million in online spending on Black Friday. Today, Compete is… → Read More
Online analytics company Compete has just published its ranking of the top 50 websites for September 2010, giving some insights into current visitor trends (and not absolute numbers, as the company tends to undercount traffic for most websites).
Compete’s data compilation shows increasing traffic to Microsoft’s search engine Bing (up 11.7 percent for the month and 108.5 percent for the year) as… → Read More
A month ago, Jason Calacanis went on a rant about why everyone should boycott comScore. He felt they were using sketchy tactics to bully people into their pay-to-play model for measuring web analytics. He also noted that their free competitors like Quantcast, Google, and Compete would soon eat their lunch. Both Quantcast and Google (Analytics) offer direct counting of pageviews (but even these… → Read More
Jason Calacanis, our partner over the years on the TechCrunch50 conference, wrote quite a rant yesterday about analytics company Comscore. His argument: that Comscore has vastly undercounted traffic and visitors over the years, and is now formalizing “their extortion ring” by offering to track traffic more directly (and the numbers are generally much higher) via tracking pixels for a $10,000/year… → Read More
London-based market research firm Taylor Nelson Sofres (TNS) has acquired Compete for $75 million. Another $75 million in possible earn-outs through 2010 brings the total acquisition price up to $150 million. Publicly-traded comScore, by comparison, has market cap of $570 million. TNS will use the data culled from Compete’s panel of 2 million Web surfers to measure online purchasing behavior… → Read More
Web analytics startup Compete.com opened its API for public use today. Websites and applications can now access Compete’s data and incorporate it into their own products. This is timely for the company, which competes directly with Amazon’s Alexa. Recenty, Statsaholic has been in a very public dispute with Alexa over use of its data, with both sides looking bad. That dispute recently… → Read More
All web analytics track your activity somewhere along pipeline connecting your computer to a website’s server. Comscore tracks traffic trends on computers of 2 million users. Hitwise catches traffic at the ISP level and matches it up with demographic data they collected. Compete, Quantcast, and Alexa differ from these other web metrics companies by tracking traffic on the computers of users… → Read More
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