Cognitive Match

  • Retargetting Startup Cognitive Match Acquired By Magnetic

    Retargetting Startup Cognitive Match Acquired By Magnetic

    We’ve been tracking Cognitive Match (CM) since it was founded in 2009. The display ad and onsite predictive targeting platform created in London by founder and CEO Alex Kelleher did well in London’s advertising-heavy media sector until realising they needed to scale up in the U.S. So they split operations between London and New York. Today the journey comes full circle as the… Read More

  • Cognitive Match Secures $6 Million For Ad Targeting Technology

    Cognitive Match Secures $6 Million For Ad Targeting Technology

    Cognitive Match has raised $6 million from new investor Antrak Capital and previous backer Dawn Capital. The round brings total funding raised by the company to over $10 million. The funding announcement coincides with recent moves for Cognitive Match CEO Alex Kelleher and the company’s SVP of Global Sales, Mike Harris, who both relocated from London to New York. Read More

  • Cognitive Match pulls in $2.5m for realtime content-matching

    Cognitive Match pulls in $2.5m for realtime content-matching

    Everyone knows “realtime” has been a hot tech category for the last year or so but as we all know the ‘realtime problem’ is getting some kind of intelligence out of that firehose, and, crucially, eventually working out if or how it can be monetised. Search found its way with keyword targeting, but what will happen around realtime? The Cognitive Match startup is… Read More