coda research consultancy

  • Mobile Ad Revenues To Top $4 Billion In 2015, Mostly From Search (Report)

    Mobile Ad Revenues To Top $4 Billion In 2015, Mostly From Search (Report)

    Coda Research Consultancy in a new report forecasts mobile broadband search and display ad revenues in the US to grow to $4.2 billion in 2015, up from $1 billion in 2010. The firm predicts that 70% of those revenues – or nearly $3 billion – will come from search advertising, and sees a bright future for local search in particular. SMS revenues on the other hand are forecasted to… Read More