coca-cola

  • Coca-Cola Hopes Its Startup Incubator Is The Real Thing

    Coca-Cola Hopes Its Startup Incubator Is The Real Thing

    Suddenly major brands are looking to get into the startup funding game, whether we’re talking GE, Yammer or even non-tech brands like McDonald’s. Coca-Cola is another consumer brand looking for an edge by funding new startups. Coke isn’t doing it for pure investment purposes necessarily, but because they believe lean startups can give them the creativity, agility and speed… Read More

  • The Path To Successful Digital Transformation Starts With Pockets Of Innovation

    The Path To Successful Digital Transformation Starts With Pockets Of Innovation

    I’ve been hearing about “Digital Transformation” for a couple of years now, and as I’ve wandered the halls of Web Summit this week in Dublin, I’ve heard lots of talk about how companies must transform and change the way they approach development and IT, while searching for innovative ways of doing business. But doing that remains daunting and scary for many… Read More

  • Spotify Details New Global Partnership With Coca-Cola

    Spotify Details New Global Partnership With Coca-Cola

    Right now I’m sitting in a room covered in Spotify and Coca-Cola logos. That’s because Spotify and Coke have just announced a global partnership to help both brands expand their ubiquity. The folks at Coke explained that music has always been a huge part of Coke’s marketing efforts, going all the way back to a series of ads featuring Ray Charles nearly 50 years ago. That… Read More

  • Beverage Companies Go Sustainable With Biodegradable Plastics, Ramped Up Recycling

    Coca-Cola (nyse: KO) announced plans today to invest $24 million, along with ECO Plastics Ltd. (which will contribute about $5 million of that) to build a new, plastic bottle recycling facility in Lincolnshire, England. In recent weeks, the company also struck a landmark deal to sell its 30 percent plant-based plastic to Heinz, which will begin to use it in ketchup and condiments packaging… Read More

  • Now there's robotic Coca-Cola vending machines running around Tokyo

    Apparently there’s a Coca-Cola robot running wild through the streets of Tokyo, ostensibly promoting the sugar water drink at passers-by. The initial write-up has more than one quip that made me chuckle: “…lumbering around Tokyo pinching the heads of people who prefer a different brand.” What is it with Japan and vending machines? Read More

  • Bill Gates invests in Mexican brewery

      Bill Gates now owns 3-percent of the world’s second-largest Coke bottler and Mexico’s second-largest brewery. I say good for you, Mr. Gates. Cascade Investment LLC, the asset management firm that Gates owns, recently purchased almost 11 million shares of Monterrey, Mexico’s Femsa. Femsa has a soft drink unit (Coca-Cola Femsa), a beer subsidiary, and a retail unit… Read More

  • Coca-Cola Cherry Zero Reviewed

    On an especially hot day like today, you’ll probably want to cool off and have a refreshing beverage. But which should you choose? A soda? A bottle of Jack Daniels? Here’s my take on the new Coca-Cola Cherry Zero soda. I’m normally a Pepsi-man, but this worked out “surprisingly” well. Read More