After recently turning to generative AI to enhance its product reviews, e-commerce giant Amazon today shared how it’s now using AI technology to help customers shop for apparel online. The compa
Most of us dread the thought of having to return a piece of clothing we purchased online. In recent years, a newer generation of shoppers — mainly Gen Z — have put their trust in influence
Despite the ongoing COVID-19 pandemic, face masks are no longer required for Lyft riders and drivers. Yesterday, Florida federal Judge Kathryn Kimball Mizelle voided a federal mask mandate on transpor
Amazon is expanding its experimental custom clothing service, Made for You, which allows shoppers to create clothing designed for their exact body measurements. First launched in December 2020 with ca
Last May, Walmart announced its acquisition of the virtual clothing try-on startup Zeekit, which leveraged a combination of real-time image processing, computer vision, deep learning and other AI tech
If Pair’s announcement is any indication, the direct-to-consumer eyewear market is doing quite well.
OpenSponsorship is disrupting the $60 billion sponsorship industry by providing flexibility on the kinds of deals brands can make with athletes.
Historically, the transmasculine community has been neglected by the fashion world. But Both& is a new brand looking to offer clothing tailored specifically for transmasculine bodies. The company
NASA will provide 1,000 of its employees, including 150 astronauts, with Fitbit devices in a pilot program designed to see if they can help supplement efforts to keep these mission-critical personnel
Curtsy, a clothing resale app and competitor to recently IPO’d Poshmark, announced today it has raised $11 million in Series A funding for its startup focused on the Gen Z market. The app, which
Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson co-founded the company and co-CEO Adam Golden
Walmart is continuing its foray into fashion e-commerce, announcing a strategic partnership with fashion resale marketplace thredUP to list a large number of items on Walmart’s digital storefront. W
Fashion is having its moment in the metaverse. A riot of luxury labels, music, and games are vying for attention in the virtual world. And as physical events and the entertainment industry that depend
A lot of startups have answered the call for more personal protective equipment (PPE) and other essentials to support healthcare workers in their efforts to curb the spread and impact of COVID-19. One
The Midwest may not be known as the fashion capital of the world (or even the U.S.), but its place in the consumer retail firmament is secure through L Brands and its Victoria’s Secret and Bath
Smart glasses maker North announced today that it will be ending production of its first-generation Focals glasses, which it brought to market for consumers last year. The company says it will instead
Style Theory, a platform for renting designer apparel in Indonesia and Singapore, announced today it has raised $15 million in Series B funding. The startup says this is the first closing of the round
Veronica Chou’s family has made its fortune at the forefront of the fast fashion business through investments in companies like Michael Kors and Tommy Hilfiger. But now, the heiress to an estima
NASA revealed new spacesuits, specifically created for the Artemis generation of missions, which aim to get the first American woman and the next American man to the surface of the Moon by 2024. The n
Affordable and readily available, Red Heart is the yarn brand that many knitters, including me, used the first time we picked up a pair of needles. I was surprised to see a pitch from them land in my
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