Click Forensics this morning announced that it has purchased display ad verification technology provider Adometry and that it will be changing its company name to Adometry as a result of the transaction. Terms of the deal were not disclosed.
17.1% of all clickthroughs on web advertising are the result of click fraud – the act of clicking on a web ad to artificially increase its click-through rate – according to the latest report from Click Forensics, a company that specializes in monitoring and preventing internet crime. The level of clickfraud is the highest the company has seen since it started monitoring for it in 2006, dashing… → Read More
One good quarter does not make a trend, but there is a glimmer of hope in the fight against click fraud (fake clicks that can nevertheless cost advertisers money). Click Forensics is reporting that the overall click fraud rate was down half a percentage point in the first quarter to 16.3 percent. Although that is still higher than the rate was a year ago, it could be an indication that… → Read More
Click fraud is a big business, and so is detecting it. Click-fraud auditing firm Click Forensics has raised a $10 million B round, led by Sierra Ventures. Also participating is Austin Ventures and Shasta Ventures, who invested in the company’s $5 million A round last January. Advertisers and Website can subscribe to the company’s service, which claims to be able to identify fraudulent… → Read More