Chitika

  • Yahoo Publisher Network To Be Axed, Customers Referred To Chitika Instead

    We just received an anonymous tip from someone who claims to have received an email from Yahoo which says that the company’s Google AdSense counterpart, Publisher Network, will be shut down by the company in the next 30 days. There’s some chatter about it on Twitter as well, so this looks like it’s coming from a credible source. Apparently, publishers are being pushed to… Read More

  • Report: Bing Searchers Still More Click-Happy Than Google Searchers When It Comes To Ads

    Are people who arrive at a Website through an organic search on Bing more click-happy than those who come from Google? Back in July, we reported some numbers from search-advertising network Chitika which showed that people from Bing clicked on ads about 50 percent more than people from Google. Chitika just ran the numbers again, and the clickthrough rate (CTR) from Bing searchers is now about… Read More

  • Study: mobile, iPhone users half as likely to click ads than non-mobile users

    New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they’re about half as likely, the study shows based on a sample of 92 million impressions. Could that be true? Wasn’t it the other way around? First, we should note right off the bat that Chitika is an Internet… Read More

  • Study: Mobile (And Particularly iPhone) Users Not Keen On Clicking Ads

    New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they’re about half as likely, the study shows based on a sample of 92 million impressions. Could that be true? Wasn’t it the other way around? First, we should note right off the bat that Chitika is an Internet… Read More

  • When It Comes To Search, Bundling Bing In IE Barely Gives It An Advantage

    Back in the 1990s during the original browser wars between Netscape and Internet Explorer, one of Microsoft’s chief weapons was the ability to bundle IE into Windows as the default browser. With bundling came market share, or so the government argued in its antitrust case against Redmond. Fast forward to today’s search wars. You’d think that bundling a search engine into… Read More

  • Are Bing Users 50 Percent More Likely To Click On An Ad Than Google Users?

    Are people who search on Bing more commercial than Google searchers? According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55 percent more likely to click on an ad than if they arrived from Google. Chitika looked at the clickthrough rates from 32 million ad impressions across its network of more than 50,000 sites in a… Read More