According to a new report from ad network Chitika, Chrome OS usage continues to increase, but it still trails the PlayStation and the various flavors of Linux that the company sees on its network. Since last June, Chrome OS’s share of traffic on Chitika’s network increased by 700 percent. Even so, Chromebooks still just account for 0.07 percent of desktop- and laptop-based traffic to… → Read More
Mountain Lion, the latest version of Apple’s OS X desktop operating system, launched just over a month ago and according to the latest data from ad network Chitika, it now run on over 10% of Macs. Following the obvious spike in installs after launch – the OS was already running on 3.2% of Macs just 48 hours after its release – Mountain Lion’s share of web traffic to Chitika’s partner network… → Read More
Just 48 hours after its official launch, Apple’s Mountain Lion, the latest version of Apple’s desktop operating system, has already captured 3.2% of Mac web traffic according to a report by ad network Chitika. Given its low cost ($19.99) and the fact that it’s available as a download and very easy to install, chances are these numbers will continue to increase quickly over the next few days. → Read More
Google has been putting quite a bit of its weight behind its Chromebook initiative, but it’s been rather quiet about how well these browser-centric laptops have been selling. Judging from the latest data from online advertising firm Chitika, Chromebooks remain a novelty. Across Chitika’s network, just 0.019% of all traffic comes from ChromeOS. To put this into perspective, Sony’s PlayStation… → Read More
Web traffic from the Apple iPad saw a slight drop in early June, according to new data from the Chitika Ad network, which analyzed a sample containing hundreds of millions of impressions to arrive at its conclusions. In May, the iPad had accounted for 94.64% of all tablet web traffic, the company previously reported. Today, the company says the iPad has dropped to a 91.07% share. However, the… → Read More
Google is the undisputed search giant at the moment, with some 92 percent of all searches passing through its engines worldwide at the moment. But when it comes to what browsers seem to be driving the most search queries, Google’s platforms, surprisingly, are not in the lead.
According to research out today from the ad network Chitika, when analyzing web browsing traffic, Apple’s iOS mobile… → Read More
Android, by most accounts, is proving to be the most popular smartphone platform when it comes to devices getting sold today — partly due to the sheer variety of devices and price points that are out there. But a new research tool that tracks usage in real-time shows that when it comes to usage, consumers, in the U.S. at least, are far more active on Apple’s devices than on any other.
The… → Read More
Search-targeted advertising network Chitika reached a settlement this week with the Federal Trade Commission over illegally tracking consumers behavior online. According to the FTC, Chitika allowed users to opt out of having cookies placed on their browsers and receiving targeted ads, but unfortunately, Chitika’s opt-out only lasted 10 days. After this period, Chitika continued to track these… → Read More
We just received an anonymous tip from someone who claims to have received an email from Yahoo which says that the company’s Google AdSense counterpart, Publisher Network, will be shut down by the company in the next 30 days. There’s some chatter about it on Twitter as well, so this looks like it’s coming from a credible source.
Apparently, publishers are being pushed to Chitika instead, which… → Read More
Are people who arrive at a Website through an organic search on Bing more click-happy than those who come from Google? Back in July, we reported some numbers from search-advertising network Chitika which showed that people from Bing clicked on ads about 50 percent more than people from Google. Chitika just ran the numbers again, and the clickthrough rate (CTR) from Bing searchers is now about 75… → Read More
New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they’re about half as likely, the study shows based on a sample of 92 million impressions.
Could that be true? Wasn’t it the other way around?
First, we should note right off the bat that Chitika is an Internet advertising company… → Read More
New research performed by online search advertising company Chitika suggests mobile users are far less likely to click on ads than non-mobile Internet users. In fact, they’re about half as likely, the study shows based on a sample of 92 million impressions.
Could that be true? Wasn’t it the other way around?
First, we should note right off the bat that Chitika is an Internet advertising company… → Read More
Back in the 1990s during the original browser wars between Netscape and Internet Explorer, one of Microsoft’s chief weapons was the ability to bundle IE into Windows as the default browser. With bundling came market share, or so the government argued in its antitrust case against Redmond.
Fast forward to today’s search wars. You’d think that bundling a search engine into a browser would have … → Read More
Are people who search on Bing more commercial than Google searchers? According to a study by search-advertising network Chitika, visitors who arrive at sites from organic search results on Bing are 55 percent more likely to click on an ad than if they arrived from Google.
Chitika looked at the clickthrough rates from 32 million ad impressions across its network of more than 50,000 sites in a… → Read More
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