Salesforce.com released an update to Chatter today that is designed specifically for mobile devices and represents the company’s next generation CRM platform.
Chatter, the company’s activity stream service that it launched in 2010, now has the capability for a customer to access records, edit them and take action on an account, all from a mobile device. It essentially brings CRM to the… → Read More
Sure, there’s a second screen these days. But it’s not the one you might think. The second screen is the TV, where the decaying rules remain in force as network comedies atrophy and the fall season is rife with cancellation. The first screen is the mini, managing the push notification appointment calendar and relationships of the binge viewers as they kibitz, joke, and narrate the stream economy. → Read More
The Gillmor Gang — Robert Scoble, Keith Teare, Kevin Marks, and Steve Gillmor — reeled along with the rest of the world from the tragedy in Connecticut. Our thoughts and prayers are with the families and victims as well as our country as it grapples with the impact of our addiction to weapons of mass destruction. The contrast between what we fear is an insoluble problem and the stream of… → Read More
Ubiquity and intelligence are the two maxims of the post-PC world that Base places most importance on in its mobile CRM service.
It makes sense. I have talked to several companies that see an opportunity in disrupting traditional CRM tools built for the desktop and the web. Salesforce.com for instance, came into the market more than ten years ago, long before mobile emerged. → Read More
Activity streams and social networks now represent a fundamental aspect of the modern application. We use activity streams on Twitter to converse in 140 characters or less. We use the “like” gesture on Facebook to show approval for an update to a friend’s activity stream.
In the enterprise, Salesforce.com Chatter uses activity streams to show application updates. Enterprise social network Tibco… → Read More
Something about the juxtaposition of things reminds me of the politics of disruption, the emotional spring of the social generation. By themselves, interesting, intellectual perhaps, but not of the parallel land of hope and acceptance.
I read an interview with Noel Gallagher, the supposedly sane one of the Oasis brothers. Something about Oasis being in the Top 10 of bands. He ducked the… → Read More
The Gillmor Gang -— Robert Scoble, Dan Farber, John Taschek, Kevin Marks, and Steve Gillmor — calmed down after a week of Dreamforce, the annual salesforce.com user conference. As the editorial independence of TechCrunch is questioned, let us be clear that Dan Farber is editor in chief of CBSNewsOnline, Robert Scoble is Chief Scobleizer Officer of Rackspace, and the rest of us are… → Read More
Waking up, the news of Amy Winehouse chimed from Twitter and tormented the G+ newbies. Last night on the iPhone, I couldn’t figure out how to keep Spotify playing when I switched apps. But unlike G+ which is blocked on the iPad, I could run the iPhone version of Spotify and lo and behold it worked. I surfed the sad news and the glib commentary as she sang in the background. I’d never listened much… → Read More
The Gillmor Gang — Robert Scoble, Andrew Keen, Kevin Marks, and Steve Gillmor — convened for yet another G+ conversation. This one, however, was noted for its evenhandedness as @ajkeen and @scobleizer traded social blows over the new Google service. As someone in the Friendfeed chat on the livecast noted, @stevegillmor seems surprisingly positive about the new service. As Keen observed, that’s… → Read More
The Gillmor Gang — John Borthwick, Robert Scoble, John Taschek, and Steve Gillmor — inaugurated a new kind of Gillmor Gang. To the undisclosed, it looks the same: silly chat, mangled technology disruptions, and dead air. To the more clueful, who recognize we’re entering a new age of social media, the intersection of social monitoring and proactive brand creation tools spells big trouble for… → Read More
Push notifications are the new prime time, water-front property, Boardwalk and Park Place of phase 2 realtime. The domino effect of this alert mechanism will transform the iPad and therefore the downlevel iPhone and Web clients in turn. Soon we will be able to write filters directly to that middle layer buffer where state is stored, with business rules that let some things through to compliant… → Read More
Many social aggregators have mined citations to produce digests of trending stories and multimedia. Google Reader support in the new Flipboard and Delicious’ apparent folding are two sides of the same coin, a last ditch effort to ignore the impact of the social stream on the InBox. Where RSS used to capture so much of the flow of information, now social signals determine not only whether but when… → Read More
Sometimes it gets so hard to begin a post. This is not one of those times. Marc Benioff tells the story of how Bill Clinton was delayed coming out here for his session at Dreamforce 2010, was going to be an hour late, 15,000 people ready for POTUS 42, now what? Then Marc noticed Stevie Wonder walking down the hall toward him, taking Benioff up on his invitation to see Clinton speak and then stick… → Read More
In its attempt to bring social streams into the enterprise, Salesforce is taking its Chatter messaging service and making it freemium. Unlike most freemium services which start out free, and then add on premium features for a price, Salesforce is going in the opposite direction. Chatter started out as an additional $15/user/month service, but perhaps the uptake wasn’t what CEO Marc Benioff had… → Read More
Salesforce Chatter just went live to all customers earlier today, but already it is being attacked from below by smaller social CRM players. Taking a page from Salesforce CEO Marc Benioff’s own playbook of getting attention by going after larger incumbents, Bantam Live CEO John Rourke likens Chatter to lipstick on a pig. The pig in question is the underlying Salesforce app which he describes as… → Read More
Salesforce’s foray into injecting social features into the enterprise world, Chatter, is finally open to the public after four months in private beta. Announced last November, Chatter leverages what Salesforce CEO and co-founder Marc Benioff calls the Cloud 2, delivering realtime access to data and information, using social sources, such as YouTube and Twitter. In Feburary, Chatter was launched… → Read More
As you’d expect, Salesforce CEO Marc Benioff is a constant salesman. At a dinner last night in New York City, he kept showing everybody in the room his newest baby, Salesforce Chatter, which turns Salesforce into feeds of people and customer data. He was showing it on his iPhone, which he wields as a sales weapon. (Benioff cornered one poor CIO with his iPhone demo for a good 20 minutes).
I… → Read More
When Salesforce’s enterprise-friendly social collaboration platform Chatter was announced last Fall, we focused on the social features and connectivity it could bring to the enterprise. It was, in fact, Salesforce’s first major venture into the social networking and collaboration space, and many think Chatter’s innovation will have a lasting impact on the enterprise and cloud computing.
But… → Read More
Salesforce CEO and Chairman Marc Benioff unveiled the company’s realtime micromessaging technology as it went into a private beta with 100 customers. The press event featured a rather unique sketch of the company’s vision of the near future of enterprise realtime by Benioff, followed by several quick demos of the product’s capabilities as leveraged by several partners. → Read More
The Gillmor Gang convened Wednesday to ponder the last several weeks of events loosely contained in a discussion of the next generation Web operating system. Three major announcements set the table for this Thanksgiving edition: Google’s ChromeOS, Microsoft’s Silverlight 4, and salesforce’s Chatter collaboration platform. The last might be pigeonholed as enterprise Twitter, but Marc Benioff’s… → Read More
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