Execution Labs, a Montreal-based gaming incubator, is teaming up with mobile game advertising and monetization startup Chartboost to create a new matchmaking program that will help indie game developers promote each others’ work. It would allow smaller developers to tap into cross-promotion, a strategy that has helped bigger game developers hold on to their millions of players as they get… → Read More
We’ve got some new and interesting numbers to share about iOS 6 adoption three weeks after launch, from a couple of different sources, both of which show users continue to update to the new mobile OS from Apple. There are also some interesting differences depending on region, with some countries lagging far behind the U.S. in terms of adoption and some surging far ahead. → Read More
Apple’s iOS 6 adoption got off to a quick start, but now, two weeks on, it looks like it may be evening out. New data from Chartboost today, covering the time between iOS 6′s launch and Wednesday, suggests that user uptake of Apple’s latest mobile OS might be levelling off after an initial rush. Adoption looks to be plateauing shy of 50 percent in the last week. → Read More
Chartboost, a San Francisco-based gaming and ad platform, just poached Google Admob’s head of mobile platform and partnership strategy Clay Kellogg to be its chief revenue officer.
Chartboost, which was founded by some alums of an early mobile gaming company that Disney acquired called Tapulous, is a platform where mobile developers can cross-promote their work.
Gaming studios will usually… → Read More
Mobile advertising took off in 2011, as tablets went mainstream and it seemed as if half of the world woke out of a daze to find they were holding some sort of Apple device. Meanwhile, advertisers and developers are increasingly relying on mobile and in-app advertising to boost revenues as consumers become more comfortable with being served ads while on the go.
The mobile app community needs… → Read More
A month after its expansion to Android, Chartboost, the newly launched (already profitable) direct deals mobile ad marketplace for game developers is expanding to Asia. Starting today, the company is rolling out localized versions in Chinese, Japanese and Korean. → Read More
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