Microsoft just launched a full-on offensive campaign for holiday shoppers called “Scroogled.” Yes, it’s what you think it is, it’s an attempt to tell people not to get screwed over by Google this holiday shopping season.
This is a Bing campaign, in case you weren’t sure. It’s pretty strong words, coming from any company. My thing? Don’t call competitors out unless you have the goods to back it… → Read More
Over the years, YouTube has grown into way more than a place to upload cat videos. In a way, it’s become a new breed of “television” that lets people interact with the things they care about. This could be music or even nonprofits. Some really amazing video campaigns for nonprofits have been hosted on YouTube, and today a really amazing feature has been released to support them.
“YouTube… → Read More
NTT DoComo, Japan’s largest cell phone carrier (55 million customers), is currently running a pretty bizarre viral promotion campaign in this country (both on- and offline). The company has set up a weird website [JP] that, for some strange reason, shows Darth Vader running around Tokyo and asking who’s his boss (“Who is my boss” is the official tag line of the campaign). → Read More
Officials of Panasonic told Japanese media today the company has directed about 10,000 managerial-level employees to buy a certain number of Panasonic products by July 2009. The ‘‘Buy Panasonic’’ campaign is an answer to shrinking sales worldwide that have eroded Panasonic’s profits significantly in past months. → Read More
With the Presidential election right around the corner, a new iPhone app called Campaign from Gorloch Interactive tries to provide you with all the dirt on both candidates to make you a “more-informed” voter.
The app is separated into three basic categories: news, polls, and candidates. Campaign collects the latest news from the campaign trail and claims it’s up-to-date each time you open the… → Read More
We typically don’t see HTC doing a whole lot of huffing and puffing about their products here in the US, but the Taiwanese-based mobile device manufacturer has decided to take matters into their own hands rather than letting carriers do their weak sauce marketing for them. Using their flagship Touch as the main focus of their inaugural campaign it’s hard to not notice the similarities… → Read More
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