BuzzLogic says it is no longer an online monitoring company, and that it has pivoted to an “online media company that improves brand metrics and ROI through its media index and analytics platform”. I’m not quite sure what that means, but investors seem to believe in it.
Keeping track of what people are reading about a company’s products on blogs is an inexact science. BuzzLogic will try to make it a little more exact with the acquisition of Activeweave, creator of a popular FireFox browser add-on called BlogRovR that recommends contextual posts from your favorite blogs as you surf the Web. Already, BuzzLogic is used by marketers to try to figure out who is… → Read More
“Social Media”, the name given to all the thoughts and media the public exchanges online, has boomed over the past couple of years, largely unbeknownst to corporations these conversations sometimes concern. Case in point was media pundit and blogger Jeff Jarvis’ lengthy ordeal with Dell’s customer service, to the detriment of Dell’s reputation. Many more lesser known… → Read More