Buzzfeed

  • BuzzFeed Pitches Advertisers On “Pound” Tech That Tracks A Story’s Viral Spread

    BuzzFeed Pitches Advertisers On “Pound” Tech That Tracks A Story’s Viral Spread

    BuzzFeed is known as the king of viral content, and today it’s sharing more details about a new technology showing how that content actually spreads. By using what it calls Pound (short for Process for Optimizing and Understanding Network Diffusion), BuzzFeed promises to go beyond just counting social media shares and clicks. In a blog post, BuzzFeed Publisher Dao Nguyen writes: Read More

  • BuzzFeed Editor-In-Chief Ben Smith Says He “Blew It” By Removing Post Criticizing Dove

    BuzzFeed Editor-In-Chief Ben Smith Says He “Blew It” By Removing Post Criticizing Dove

    You might have heard about a BuzzFeed article criticizing a “condescending” Dove ad campaign (it asked women to walk through doors marked “beautiful” and “average”) — but in the past couple of days, you wouldn’t have been able to read it on BuzzFeed. Well, now it’s back. Read More

  • Securing A Huge Growth Round

    Securing A Huge Growth Round

    Pitching VCs is a serious challenge at any stage, but asking for a $30-60 million check is usually the sale of a founder’s life. Convincing an investor to accept a valuation that most normal people think you’d deserve in a year’s time (at best) piles on the challenge. I’ve recently been working with a few of our portfolio companies on these kinds of deals and wanted… Read More

  • Vine Courts The Embed With High Res Video

    Vine Courts The Embed With High Res Video

    Vines just got bigger with a higher quality video upgrade today. A new post on the company blog announced a technical change that allows Vine users to upload the higher-resolution 720p HD video to the app. That’s a significant improvement from the 480p resolution. Video is increasingly viewed on mobile devices and across the web. Facebook rolled out the ability to embed video on other… Read More

  • Media Tech And Venture Capital

    Media Tech And Venture Capital

    “You can’t get venture capital if you’re hiring people who make content.” Of all the people least likely to say those words, Jonah Peretti, chief executive of BuzzFeed, would have to be high on the list. But Peretti is no stranger to having people say exactly that to him. Looking for investment in his startup back in 2006, Peretti found that the mere mention of the… Read More

  • TC AppleCast 10: 13-inch MacBook Pro And Apple TV

    TC AppleCast 10: 13-inch MacBook Pro And Apple TV

    This week, we reviewed the new 13-inch MacBook Pro with Retina Display, and we liked it. A lot. Apple’s MBP line is now the best value for money for anyone who wants to really be able to do work on the road, bar none, and the 13-inch size has great portability. But we can’t help but wonder what’s next for the MacBook Pro lineup, in light of the big changes signalled by the… Read More

  • New Apple TV Hardware With Siri, App Store And HomeKit Said To Be Planned For WWDC

    New Apple TV Hardware With Siri, App Store And HomeKit Said To Be Planned For WWDC

    Apple had Apple TV news at its most recent special event, but it wasn’t the new Apple TV hardware some expected. That refresh is coming in June at WWDC, however, according to Buzzfeed’s John Paczkowski, and alongside it we’ll finally see an App Store for the set-top box, as well as an official SDK, Siri support, increased onboard storage and HomeKit support for passing on… Read More

  • BuzzFeed’s CEO Says Modern Media Is About Pushing Actual Content, Not Links

    BuzzFeed’s CEO Says Modern Media Is About Pushing Actual Content, Not Links

    “Because so many publishers build their businesses on banner ads, they have to get people back to their site to make money” says BuzzFeed CEO Jonah Peretti. But that misses much of the value of social media. “You should be using this distribution channel to show them content, not just a pointer to some other space.” During his talk to a massive SXSW crowd, Peretti… Read More

  • The Battle Is For The Customer Interface

    The Battle Is For The Customer Interface

    In 2015 Uber, the world’s largest taxi company owns no vehicles, Facebook the world’s most popular media owner creates no content, Alibaba, the most valuable retailer has no inventory and Airbnb the world’s largest accommodation provider owns no real estate. Something interesting is happening. Since the industrial revolution the world has developed complex supply chains… Read More

  • Overdressed

    Overdressed

    If you were offline between, say, 7pm and 10pm Eastern last night, boy, things must have seemed real weird when you logged back onto Twitter. Despite what you might have heard, BuzzFeed did not invent the optical illusion. “The Dress,” as it immediately became known, is but one in a long line of images that trick the eye and the brain. Read More

  • If You Think Tinder Needs More Cute Pets, BuzzFeed Has The App For You

    If You Think Tinder Needs More Cute Pets, BuzzFeed Has The App For You

    Oh, BuzzFeed. Don’t ever change. The company just released what it says is its second ever mobile app, called Cute Or Not. As you might expect from the name, you’re asked to rate pets as (duh) cute or not, through a Tinder-style swiping interface. You can also upload photos of your own pets to see how they’re rated by other app users. Read More

  • BuzzFeed Expands Mobile Team By Acquiring “Visual Conversation” Startup GoPop

    BuzzFeed Expands Mobile Team By Acquiring “Visual Conversation” Startup GoPop

    BuzzFeed just announced that it’s acquiring San Francisco startup GoPop. The startup was originally known as Zeega, and it was part of the first class at Matter, the Knight Foundation- and KQED-backed incubator for media startups. GoPop’s current offering is an iOS app for “visual conversation,” combining photos into simple animations (that’s a sample animation of… Read More

  • New York City’s Tech Boom Continues

    New York City’s Tech Boom Continues

    While Silicon Valley grabs attention as the center of the tech universe and birthplace for some of the biggest startups, the most recent growth data shows that the NYC tech boom is living up to its own Silicon Alley hype. Read More

  • Senator Al Franken’s Concerns About Uber’s Privacy Policy Linger

    Senator Al Franken’s Concerns About Uber’s Privacy Policy Linger

    U.S. Senator Al Franken today sent another letter to Uber’s Travis Kalanick, probing the embattled CEO to provide more information about the company’s privacy policies. Franken, a Minnesota Democrat, first contacted Kalanick about the car service’s policies in November. The inquiry came after BuzzFeed reported that an Uber executive suggested the company would intimidate… Read More

  • BuzzFeed Jumps Aboard The Messaging App Train, Starting With WeChat

    BuzzFeed Jumps Aboard The Messaging App Train, Starting With WeChat

    BuzzFeed’s next step is messaging apps, and it’s teamed up with Tencent to become a media partner on the Chinese firm’s WeChat app, which counts 468 million monthly active users across the world. Read More

  • BuzzFeed Acquires Startup Torando Labs To Create A New Data Engineering Team

    BuzzFeed Acquires Startup Torando Labs To Create A New Data Engineering Team

    BuzzFeed is announcing its first acquisition since it raised a $50 million round from Andreessen Horowitz over the summer — it’s buying Torando Labs, and the Torando team will form the online publisher’s first data engineering unit. While best-known for its love of GIFs and quizzes, BuzzFeed is also a famously data-savvy company — see, for example, this profile of… Read More

  • Yep, BuzzFeed Is Building A Games Team

    Yep, BuzzFeed Is Building A Games Team

    If you like BuzzFeed’s quizzes and interactive projects like its Game Of Thrones name generator, congratulations, you’re probably going to be seeing more of them. If you think they’re all annoying gimmicks, well, uh, you’re going to be seeing more of them anyway. That’s because the site is building up a games team of its own. Vice President of Product Chris… Read More

  • A Brief History Of BuzzFeed

    BuzzFeed has gone from a twinkle in the experimental eye of Jonah Peretti to a household name in the media world. It has truly disrupted the media landscape, forcing old fogies like the New York Times and fresher pubs like Mashable to re-think the way they present their content. And if that weren’t enough, BuzzFeed’s promoted content business could very well be the best and… Read More

  • BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads

    BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads

    BuzzFeed makes the majority of its money on ads that pretend to be content, but can it keep up this charade? Or, is the Starbucks-sponsored “10 Summer Emojis That Should Definitely Exist” no charade at all, but actually the future of media that we should just smile and accept? These are the questions that popped out to me from the news that Andreessen Horowitz invested $50 million… Read More

  • BuzzFeed Raises $50 Million From Andreessen Horowitz

    BuzzFeed Raises $50 Million From Andreessen Horowitz

    Not too many years ago, announcing major news on a Sunday evening in the middle of August would seem crazy. If it was news you wanted anyone to read, anyway. News dropped tonight — a Sunday evening in the middle of August — that BuzzFeed raised $50 million dollars from Andreessen Horowitz. And as a shining example of just how much Twitter and Facebook have changed the way we… Read More

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