I took a few minutes to sit down with Jonah Peretti, founder of BuzzFeed, at TechCrunch Disrupt NY today. I wanted to ask him about how we, as humans, were changing due to new pressures on our brains and bodies associated with hanging out too much on sites like BuzzFeed. → Read More
I want to marry Jonah Peretti. Why? Because he just found a way to rationalize why we look at hundreds of pictures of kittens each day on the Internet during his keynote at TechCrunch Disrupt NY 2013. “Cats on the web aren’t about the cats,” said Peretti. “It’s about being human.” Pictures of kittens, and dogs on their hind legs, and baby monkeys and teacup… → Read More
Today at Disrupt NY 2013, Buzzfeed founder Jonah Peretti took the stage to talk to the audience about how content works on the Internet: What sells, what gets shared and why. Peretti, a journalist, programmer, marketer and founding member of The Huffington Post (now owned by TechCrunch parent company AOL), has long been a student of viral media. Not surprisingly, Peretti’s latest brainchild… → Read More
In a world of Facebook and social sharing, having heart is more important than being smart, according to BuzzFeed founder Jonah Peretti. Today at Disrupt NY 2013, Peretti discussed the difference between activity that exists on social sites like Facebook versus what people are searching for in non-social situations. → Read More
If Hurricane Sandy wasn’t scary enough, it’s newest victims are in the blogosphere. We’ve just learned that Gawker’s fleet of sites, including Gizmodo are down. Also Hurricane Sandy victims? The Huffington Post and BuzzFeed. → Read More
For three straight days in early August, unintentionally gay porn innuendos of Olympic men’s swimming rained king of traffic on Buzzfeed, the breakout curated newsite of viral content.
Buzzfeeds closest competitors, Reddit and the newly relaunched Digg, each featured dramatically different stories, from the Syrian rebellion to video game history (and, of course, plenty of cats). For 4 days… → Read More
Social media optimized and meme focused aggregator BuzzFeed has just raised a $15.5 million round of Series C financing, lead by New Enterprise Associates and followed on by Lerer Ventures, Hearst Media, Softbank and RRE Ventures. In addition to the funding, NEA General Partner Patrick Kerins will be taking a position on the BuzzFeed board and Huffington Post co-founder Ken Lerer will be moving on… → Read More
Huffington Post SVP of Sales Andy Wiedlin is moving on to BuzzFeed this week, joining the viral content-focused startup as Chief Revenue Officer. Prior to his position at HuffPost, Weidlin held down the fort as VP of East Coast Sales at Myspace and put in a five-year stint at Yahoo as VP of Sales for the Northwest.
In his hiring press release, Wiedlin emphasized that the fact that Buzzfeed’s… → Read More
BuzzFeed and Huffington Post co-founder Jonah Peretti talked at Web 2.0 Expo today about the much misunderstood subject of how to make something go viral (no it’s not all about cats and bacon). Peretti began the talk running through his various early experiments in virality and what they taught him about why content spreads.
As part of his theory as to why content that elicits a reaction from… → Read More
Buzzfeed, the Huffington Post of Internet memes, today wins the “more meta than thou” award for making “An Infographic Backlash Infographic” inspired by the tragic tale of a guy whose job it was to game Digg back when Digg had enough traffic to make it worth gaming.
Okay Buzzfeed, just because you understand recursion, doesn’t mean you have to rub it in our face all the time. Aside from the … → Read More
Making things go viral on the Internet is an elusive art, one that Jonah Peretti has studied and tried to perfect for more than a decade. He once got on the Today show for an email exchange he orchestrated with Nike asking them if they would customize a sneaker for him with the word “Sweatshop” on it. That email was forwarded millions of times. Later, he created the Rejection Line, a phone… → Read More
AOL is getting some help spreading the buzz from New York City startup BuzzFeed. In an interesting experiment in viral marketing on its own site, which is a memetracker showing stories and videos going viral on the Web, BuzzFeed is highlighting related AOL articles and videos. It is a business partnership, but it will only show AOL stories and videos which are themselves going viral.
For… → Read More
Making buzz happen online is an elusive enterprise, but BuzzFeed is making a business around it. The New York City startup just raised an $8 million series B financing, led by RRE Ventures. Ron Conway (via SV Angel) and Chris Dixon (via Founder Collective) also invested. BuzzFeed previously raised a $3.5 million series A in 2008 from Hearst, Softbank, and Ken Lerer (who all put in more money… → Read More
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