In a world of Facebook and social sharing, having heart is more important than being smart, according to BuzzFeed founder Jonah Peretti. Today at Disrupt NY 2013, Peretti discussed the difference between activity that exists on social sites like Facebook versus what people are searching for in non-social situations. → Read More
BuzzFeed and Huffington Post co-founder Jonah Peretti talked at Web 2.0 Expo today about the much misunderstood subject of how to make something go viral (no it’s not all about cats and bacon). Peretti began the talk running through his various early experiments in virality and what they taught him about why content spreads.
As part of his theory as to why content that elicits a reaction from… → Read More
Buzzfeed, the Huffington Post of Internet memes, today wins the “more meta than thou” award for making “An Infographic Backlash Infographic” inspired by the tragic tale of a guy whose job it was to game Digg back when Digg had enough traffic to make it worth gaming.
Okay Buzzfeed, just because you understand recursion, doesn’t mean you have to rub it in our face all the time. Aside from the … → Read More
Making things go viral on the Internet is an elusive art, one that Jonah Peretti has studied and tried to perfect for more than a decade. He once got on the Today show for an email exchange he orchestrated with Nike asking them if they would customize a sneaker for him with the word “Sweatshop” on it. That email was forwarded millions of times. Later, he created the Rejection Line, a phone… → Read More
AOL is getting some help spreading the buzz from New York City startup BuzzFeed. In an interesting experiment in viral marketing on its own site, which is a memetracker showing stories and videos going viral on the Web, BuzzFeed is highlighting related AOL articles and videos. It is a business partnership, but it will only show AOL stories and videos which are themselves going viral.
For… → Read More
Making buzz happen online is an elusive enterprise, but BuzzFeed is making a business around it. The New York City startup just raised an $8 million series B financing, led by RRE Ventures. Ron Conway (via SV Angel) and Chris Dixon (via Founder Collective) also invested. BuzzFeed previously raised a $3.5 million series A in 2008 from Hearst, Softbank, and Ken Lerer (who all put in more money… → Read More