Buzzfeed

  • BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads

    BuzzFeed’s Future Depends On Convincing Us Ads Aren’t Ads

    BuzzFeed makes the majority of its money on ads that pretend to be content, but can it keep up this charade? Or, is the Starbucks-sponsored “10 Summer Emojis That Should Definitely Exist” no charade at all, but actually the future of media that we should just smile and accept? These are the questions that popped out to me from the news that Andreessen Horowitz invested $50 million… Read More

  • BuzzFeed Raises $50 Million From Andreessen Horowitz

    BuzzFeed Raises $50 Million From Andreessen Horowitz

    Not too many years ago, announcing major news on a Sunday evening in the middle of August would seem crazy. If it was news you wanted anyone to read, anyway. News dropped tonight — a Sunday evening in the middle of August — that BuzzFeed raised $50 million dollars from Andreessen Horowitz. And as a shining example of just how much Twitter and Facebook have changed the way we… Read More

  • Former BuzzFeed COO Jon Steinberg Joins Daily Mail

    Former BuzzFeed COO Jon Steinberg Joins Daily Mail

    Jon Steinberg, former COO and current advisor at BuzzFeed, has landed at the Daily Mail heading up American operations for the UK-based mega news site, according to Re/Code. Steinberg had previously worked four years at BuzzFeed, where he led the site alongside Jonah Peretti. He was the fifteenth employee and has helped grow revenue to $60 million. His departure was surrounded by… Read More

  • The Onion’s ClickHole Opens Its Traffic-Baiting Maw

    The Onion’s ClickHole Opens Its Traffic-Baiting Maw

    If you want to gorge yourself on listicles and surveys and headlines that promise things “you won’t believe” (let’s stop being so damn incredulous shall we?), there’s a new hot dog stand in town. The Onion has launched ClickHole, its BuzzFeed-style satire of online media publications that trade in so-called clickbait, and the initial results are very… Read More

  • The Onion Asks Itself ‘What Kind Of BuzzFeed Parody Are You?’ With New Website ClickHole

    The Onion Asks Itself ‘What Kind Of BuzzFeed Parody Are You?’ With New Website ClickHole

    BuzzFeed and Upworthy are tough to parody, since they seem to cross the line into self-parody often enough, but news lampoon site The Onion is going to give it a shot anyway. The joke media giant is launching ClickHole this June according to the New York Business Journal , which promises “an all-new internet experience filled with content so shareable, snackable, and clickable it will… Read More

  • Yep, BuzzFeed Is Doing Sponsored Quizzes, Too

    Yep, BuzzFeed Is Doing Sponsored Quizzes, Too

    One of the things that defines BuzzFeed’s apparently successful approach to advertising is the way its ads mirror its editorial content. So there have been sponsored lists, a sponsored feed of GIFs, and more recently, sponsored quizzes. I’ve certainly noticed an uptick in BuzzFeed quizzes in the past few months, usually asking, “What Kind Of X or Y Are You?” (I… Read More

  • BuzzFeed Is The Future (Whether It Lives Or Dies)

    BuzzFeed Is The Future (Whether It Lives Or Dies)

    It’s time for a little inside baseball! Be still your beating hearts. But admit it: secretly you want to know about the success/failure of the myriad news sources whose stories flit disconnectedly across your Facebook and Twitter feeds from time to time, if only so you can tell your friends that you already knew who was doomed, on the day that long-fabled Great Shakeout finally comes… Read More

  • In Case You Thought BuzzFeed Needed More GIFs, The Site Launches A GIF Feed Sponsored By Google+

    In Case You Thought BuzzFeed Needed More GIFs, The Site Launches A GIF Feed Sponsored By Google+

    Do you sometimes read BuzzFeed and think, “This is great, but why is all this text getting in the way of the funny GIFs?” If so, there’s a perfect new section for you, called the GIF Feed. It’s actually not a standard editorial page but ratherof a promotional campaign sponsored by Google+ as a way to show off its Auto Awesome feature, which creates GIFs. (This… Read More

  • Refinery29 Raises $20 Million From Stripes To Build Out Mobile, Branded Content

    Refinery29 Raises $20 Million From Stripes To Build Out Mobile, Branded Content

    Refinery29 had a good year in 2012, becoming one of the fastest growing media companies in America and doing $16.6 in revenue in its mission to capture the attention of the millennial woman. The women’s lifestyle website has now raised $20 million in Series C funding led by Stripes Group. Read More

  • BuzzFeed’s Jonah Peretti Says The Site Is Profitable, With 85M Uniques And 300+ Employees

    BuzzFeed’s Jonah Peretti Says The Site Is Profitable, With 85M Uniques And 300+ Employees

    BuzzFeed founder and CEO Jonah Peretti published a memo to employees today that laid out some details about the site’s growth, as well as its plans for the coming year. For one thing, Peretti said that BuzzFeed posted “record profit in August” and that the company has “gone from zero revenue four years ago to a profitable company with over 300 employees.” As far as… Read More