• AOL’s Group Acquires Retargeting Startup Buysight

    AOL’s Group Acquires Retargeting Startup Buysight

    AOL just announced that it has acquired Buysight, a startup offering ad targeting and retargeting. The startup will become part of the group, which includes AOL’s various ad platforms, such as¬†, ADTECH, The AOL On Network, goviral, and Pictela. (AOL also owns TechCrunch.) In the acquisition press release, the group’s CEO, Ned Brody, said… Read More

  • Intent-Based Advertising Network Permuto Raises $10 Million, Rebrands As Buysight

    Permuto, a startup that develops an intent-based ad-serving technology, has raised $10 million in funding from Onset Ventures, Rembrandt Venture Partners, Reid Hoffman, Jeff Clavier and others. This brings Permuto’s total funding to $16 million. As part of the announcement, Permuto is rebranding itself as Buysight. Buysight’s ad-serving technology captures the intent of what… Read More