AOL just announced that it has acquired Buysight, a startup offering ad targeting and retargeting.
The startup will become part of the Advertising.com group, which includes AOL’s various ad platforms, such as Advertising.com, ADTECH, The AOL On Network, goviral, and Pictela. (AOL also owns TechCrunch.) In the acquisition press release, the group’s CEO, Ned Brody, said Buysight’s technology will… → Read More
Permuto, a startup that develops an intent-based ad-serving technology, has raised $10 million in funding from Onset Ventures, Rembrandt Venture Partners, Reid Hoffman, Jeff Clavier and others. This brings Permuto’s total funding to $16 million. As part of the announcement, Permuto is rebranding itself as Buysight.
Buysight’s ad-serving technology captures the intent of what shoppers are looking… → Read More
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