Burstly’s grand vision coming out of its TestFlight acquisition is getting full reveal today with the announcement of the company’s new corporate structure, which rebrands Burstly’s monetization tools as SkyRocket, and opens them up to all mobile developers and publishers with a new self-serve option, whereas previously they’d been accessible only to the biggest fish in the app ecosystem pond. → Read More
App developers don’t exactly have a plethora of monetization options, which is why, alongside in-app purchases, they’re becoming increasingly reliant on mobile advertising. For this reason, they want to get the most out of their ads, and, really, they want to sell directly to customers. Unfortunately, for most small teams, this just isn’t in the cards. Which is where startups like Burstly enter… → Read More
If you have a successful mobile application that’s reliant on advertising, then you obviously want to do everything you can to maximize how much revenue each ad unit is generating. One way to do that is to sell ads directly to clients instead of relying exclusively on big ad networks like AdMob. The benefits are clear — advertisers can more directly hone in on the audience they want to reach… → Read More
Ever wonder what a week as the No. 1 free iPhone app in the App Store translates to in downloads and ad revenues? One of the employees at mobile ad management platform Burstly created an app called Air Horn, which simply makes a very loud horn noise. The app, which had been out for over 6 months and had zero marketing dollars spent to promote it, recently hit the No. 1 spot on the Free App… → Read More
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