Two of Salesforce.com’s most high profile “social media” acquisitions are showing signs of trouble. At Radian6, Salesforce.com is reported to be laying off “less than 100 people.” And at Buddy Media, the company amended its 8-K, which shows $20 million in net losses for the first six months of the year. → Read More
On the heels of Google buying Wildfire and Salesforce nabbing Buddy Media, we have heard from two very reliable sources, plus a third anonymous source, that Gannett Co., the media giant that owns USA Today and other properties, is buying BLiNQ Media. The price for the Facebook advertising software and service is up to $92 million over a period of three to four years, with a quarter of that… → Read More
The first thing, of course, is that Mike Lazerow, the founder of Buddy Media, met me. This sounds egotistical, but everything I did in the encounter was bad for me.
He cold-emailed me in 2007. I had just launched a company called Stockpickr.com. He liked the idea and his time with GOLF.com (which he had built and sold to Time Warner for $24mm) was running out and he wanted something to do. He… → Read More
What once you had to use or pay for outside software to do, Facebook now offers for free. Facebook today rolled out Page administrator permissions and post scheduling. The two critical marketing features were previously only available in third-party Page management products like Buddy Media and Vitrue, which are fetching big acquisition prices in part because of these service.
Roles let a… → Read More
Right now there’s a cutthroat battle between social marketing platforms to represent the world’s biggest brands. In hopes of seducing dollars from offline and clients from competitors, social marketing platform FanBridge has just hired former Buddy Media’s GM of lifestyle brands David Dowd. Previously the head of branded content biz dev for Google, his experience courting fashion, retail, luxury… → Read More
One-hundred million views, 100 thousand subscribers, and brands still don’t have special tools for still customizing their YouTube channels. That changes today as social marketing platform Buddy Media begins letting its big brand clients deck out their YouTube channels with stylized video players and interactive apps. Twitter feeds, e-commerce storefronts, quizzes, linked banners, photo galleries… → Read More
Another big move for Buddy Media as it continues to build out the services it offers as part of its social media marketing business: the company has hired sales supremo Susan St. Ledger as its new president.
She is joining Buddy Media from Salesforce.com, where she had been for the past seven years in a number of key roles. They included (most recently) SVP of industry verticals, where she was… → Read More
Brands are buying more social advertising, and increasingly those ads build off of published content like Sponsored Stories and Promoted Tweets. To absorb this spend, social marketing platform Buddy Media has acquired and integrated the tech and team of Facebook ad-buying tool Brighter Option. Buddy Media started as social publishing suite, but as cheap publishing tools proliferated it needed a… → Read More
With 300 new big brand customers and 2.5X revenue, 2011 was a landmark year for social media marketing software developer Buddy Media. As CEO Michael Lazerow told us that Buddy Media was on track to hit $20 million in revenue in 2010, it could have pulled in $50 million during 2011. It attracted premier clients such as Citibank, IBM, and the NFL with its reputation for helping brands promote… → Read More
comScore, a web and mobile data measurement company, is teaming up with Buddy Media, a company that provides Facebook Page and social media management tools to brands. The strategic partnership basically aims to give brands and agencies better data measurement on social analytics.
Buddy Media is best known for its all-in-one social media management system to help create, manage and track… → Read More
Fresh with new funding, Buddy Media, a company that provides Facebook Page and social media management tools to brands, is launching ConversionBuddy, a data and analytics platform for brand marketers.
Buddy Media provides an all-in-one social media management system to help create, manage and track social campaigns on Facebook. The platform lets brand managers agencies create, manage and… → Read More
Buddy Media, a company that provides Facebook Page and social media management tools to brands, has raised $54 million in Series D funding led by GGV Capital with Institutional Venture Partners, Bay Partners and Insight Venture Partners. This brings Buddy Media’s total funding to just under $90 million. GGV partner Jeff Richards has joined the Buddy Media Board of Directors. One of Facebook’s… → Read More
SavingStar, the national paperless grocery coupon service, announced today that Michael Lazerow, the founder and CEO of Buddy Media, has joined the company’s board of directors. Launched in April 2011, SavingStar provides digital coupons to more than 24,000 stores and over 100 supermarket and drugstore chains across the U.S. → Read More
Buddy Media, a company that provides Facebook Page management tools to brands, has just raised $23 million in Series C Funding led by Institutional Venture Partners with SoftBank Capital, Greycroft Partners, and Bay Partners participating in the round. This brings the company’s total funding to over $33 million.
Buddy Media offers brand marketers and agencies and all-in-one social media… → Read More
Buddy Media, a company that provides social media management tools to brands, is adding a new feature, called +Global, to its Facebook management system to allow marketers to publish customized fan pages in multiple languages on Facebook.
Previously, marketers managing Facebook pages for brands would have to create separate pages for each country, making the process more fragmented and the design… → Read More
Startup Buddy Media, a company that provides social media management tools to brands, has raised $2 million in funding from previous investors including SoftBank Capital, Greycroft Partners, Ron Conway, and Bay Partners. Buddy Media previously raised $8 million in funding.
Buddy Media offers brand marketers and agencies and all-in-one social media management system to help create, manage and… → Read More
As more brands look to Facebook and Twitter for a social media presence, the need for applications that make this presence simple grows. Buddy Media, a startup that develops applications for social networks, is hoping to attract the attention of brand marketers with its new all-in-one social media management system.
Targeted towards advertisers and PR reps, the Buddy Media Platform helps create… → Read More
As Twitter becomes a valuable marketing tools for companies, there has been a proliferation of sites and startups that help manage a brand’s presence on the microblogging site. Buddy Media, a startup that develops of applications for social networks, including Facebook and MySpace, is throwing its hat in the ring by launching a Twitter Management System for brand advertisers to manage marketing… → Read More
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