Yahoo has apparently lost yet another executive with the departure of Ron Will, former treasurer and vice president of finance at the Internet company. The man has decided to join video advertising startup BrightRoll.
Will was an executive at Yahoo for quite a while, from 2004 until the end of March, 2011, to be exact. As CFO, Will will oversee BrightRoll’s finance, corporate development and HR… → Read More
Chasing the general trend of people spending more and more time on their phones, video ad network BrightRoll announces today their expansion into mobile video advertising, attempting to expand inventory and lower CPM costs. Advertisers and third party buyers can now buy mobile pre-roll ads through BRX, BrightRoll’s video ad buying platform.
BrightRoll is one of the largest video ad networks… → Read More
Online video ad rates keep coming down, but that could be a good thing. BrightRoll, a large video ad network, is reporting that cost-per-thousand (CPM) rates for pre-roll video ads across its network are down on average by 37 percent from a year ago, but total revenues across its network are up 84 percent. Cheaper ads are leading to more spending by advertisers overall.
The chart above shows… → Read More
Video ads are the great hope of brand marketers on the Web. They are easy to understand (it’s just like on TV, kinda) and easy to create. That’s why pre-roll video ads will never die. Brand marketers love ‘em.
As the rates for pre-roll video ads on the Web go down, it looks like total video ad revenues keep going up. At least that is what is happening across BrightRoll’s video ad network. … → Read More
The ad rates for online video keep coming down, and that is a good thing. Video ad network BrightRoll is about to release some data from the first quarter of 2009 which shows ad rates as measured in cost-per-thousand impressions (CPMs) dropping 12 percent annually. The rate of decline is slowing from the 25 percent drop that video ad CPMs experienced during the fourth quarter of 2008. But if… → Read More
Some new data from video ad network BrightRoll suggests that Web video advertising is suffering along with every other category BrightRoll places video ads on top media and professional broadcast TV sites rather than user-generated video. In other words, this is the inventory that all the advertisers want, but there supposedly isn’t enough of it. Yet 50 percent of this “broadcast quality” video… → Read More
Video ad network BrightRoll relaunched this morning with a name change from PostRoller and now offers direct access to the ad insertion process for consumer video producers. The company’s technology serves up ads in multiple formats, monitors click throughs to determine which format is most effective and switches ad formats dynamically for the best results. Video publishers can choose to… → Read More