Facebook, Instagram, Snap, YouTube and other social networking companies offer programs to connect creators with brands, and now Spotify is doing the same. The company announced the launch of AUX, its
Instagram said today that it is expanding its marketplace tool to connect brands with creators for paid partnerships or ads in eight new countries. The new markets that will get access to this marketp
While some brands moved away from web3 in 2023 during a long crypto winter, Puma stayed the course and its head of emerging technology, Ivan Dashkov, told TechCrunch+ it has no intentions of leaving.
X CEO Linda Yaccarino is publicly backing Elon Musk after he explicitly said “go fuck yourself” to advertisers leaving X during an onstage interview yesterday at The New York Times DealBoo
Following the advertiser exodus from X, formerly Twitter, over concerns about antisemitic content on the site, X has lost another high-profile brand campaign, as Paris Hilton’s 11:11 Media is al
TikTok has landed Disney as its latest big-name publishing partner for its premium ad product, Pulse Premiere, announced earlier this year. The company will join other large publishers, including NBCU
While the U.S. government debates TikTok’s future following last week’s congressional hearing, the video entertainment platform today announced a new product called Branded Effects aimed a
Breef, a platform that allows brands to manage and service marketing agency projects, today announced that it raised $16 million in a Series A round (an undisclosed portion of which was debt) led by G
A number of consumer advocacy groups have a problem with Walmart’s entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land
TikTok stars Charli and Dixie D’Amelio have been working to translate their social media success into a business empire with help from their parents, Marc and Heidi. In addition to brand deals a
Bounty, an online service that helps TikTok creators monetize brand reviews and recommendations, announced today it closed on a $4.7 million seed round led by early-stage consumer tech VC firm M13. Th
In recent years, YouTube has been working to transform its platform into more of a shopping destination with product launches like shoppable ads or more recently, the ability to shop directly from liv
TikTok announced today that it’s launching a new ad product called “Branded Mission” that will allow creators to connect with brands and possibly receive rewards for videos. With the
Announced at this month’s NewFronts, Amazon and Peacock demonstrated new ad formats that use similar virtual product placement (VPP) tools, a post-production technique for inserting a brand into
TikTok is introducing a new way to lure advertisers to its platform by giving them the ability to showcase their brands’ content next to the best videos on TikTok. Ahead of its NewFronts present
You can “collab” on Instagram, but what about on Twitter? The social network is continuing to work on a feature that would allow multiple users to co-author a tweet, which it’s refer
Last year I covered the launch of Berlin-HQ’d Revent — a new European early-stage VC with an “impact” focus — as it aimed to launch a €50 million ($60 million) fund to focus on climate tec
Lego has worked extremely closely with Apple over the years, experimenting with unreleased iOS tech and demoing it onstage at launch events like WWDC; this has included some pretty heavy tinkering on
Instagram today announced it’s adding a new feature to help connect online shoppers to product drops through its app. Drops, which are a newer e-commerce trend, help sellers create buzz for fort
Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including Lens creators, AR creators and
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