branding

  • More handsets to match your handbag


    More from ABI Research, following Dior’s recently launched line of mobile phones, the firm predicts more high-end fashion houses are looking to mobile phones as the latest design frontier. ABI says mobile phones “take on a powerful symbolism” for brands as “personal items used frequently in public,” and representations of a user’s “social status… Read More

  • Introducing Handvertising: Branding the brand-aware

    This is one of those ideas that I wish I thought of. I go to a lot of club nights, rock shows, and court dates. Usually they stamp your had, proof that you’ve paid the cover and are over 21 and are allowed to come and go as you please. Sometimes door persons or promoters will get kitchy with their stamps, but usually it’s something someone found on the bric a brac shelf at Goodwill… Read More

  • Interview With Michael Megalli, Branding Expert for Group 1066 on AT&T, Cingular, and the iPhone – LIVE!

    http://images.operator11.com/swf/o11player.swf We’re talking to Michael Megalli, branding expert for Group 1066 on the trials and tribulations going on at AT&T during their Cingular transition. Cool stuff. Bloops – Looks like we pulled a Sopranos at the end there. Thanks to Michael for taking some time out to talk with us and we’ll have him on again when Operator11… Read More

  • Google Tops Global Branding List

    To the left, you’ll see Google’s logo. You’ve seen it before a kajillion times, and know what it is without actually having to read the word “google”. That’s because it’s the number one brand in the world, according to Brand Channel, who interviewed thousands of branding students and professionals and published its report today. Second place goes to… Read More