Editor’s note: Steven Carpenter is an entrepreneur that writes the TechCrunch Teardown series that looks at the business models of consumer Internet companies.
My last TechCrunch Teardown outlined the multi-billion dollar online brand advertising opportunity. As part of that research, I looked at the top Facebook brand pages to see how some brands were successfully using social media to connect… → Read More
More from ABI Research, following Dior’s recently launched line of mobile phones, the firm predicts more high-end fashion houses are looking to mobile phones as the latest design frontier. ABI says mobile phones “take on a powerful symbolism” for brands as “personal items used frequently in public,” and representations of a user’s “social status and personality.” ABI predicts… → Read More
This is one of those ideas that I wish I thought of. I go to a lot of club nights, rock shows, and court dates. Usually they stamp your had, proof that you’ve paid the cover and are over 21 and are allowed to come and go as you please. Sometimes door persons or promoters will get kitchy with their stamps, but usually it’s something someone found on the bric a brac shelf at Goodwill, a… → Read More
http://images.operator11.com/swf/o11player.swf We’re talking to Michael Megalli, branding expert for Group 1066 on the trials and tribulations going on at AT&T during their Cingular transition. Cool stuff. Bloops – Looks like we pulled a Sopranos at the end there. Thanks to Michael for taking some time out to talk with us and we’ll have him on again when Operator11… → Read More
To the left, you’ll see Google’s logo. You’ve seen it before a kajillion times, and know what it is without actually having to read the word “google”. That’s because it’s the number one brand in the world, according to Brand Channel, who interviewed thousands of branding students and professionals and published its report today. Second place goes to Apple… → Read More