branding

In today's digital and global economy, a brand name can mean the difference between being remembered and being completely forgotten.

Google is changing its mobile operating system’s branding by adopting “Android” with a capital A instead of all lowercase letters. The company is also updating the bug droid logo to

Outdoor Voices founder Ty Haney made a name for herself by making sportswear the hottest trend among non-athletes. Now, the 33-year-old entrepreneur is betting she can bring together another underrate

Urban US is three funds deep into an eight-year venture capital journey of focusing on climate tech. The firm originally had a built-environment focus it described as “reimagining cities for cli

Like people, every brand shows up in the world in a unique way. Your brand’s persona is what makes it come alive for your prospective customers, not to mention your investors, partners and employees

Without the understanding of engagement metrics, brands often end up partnering with creators at a life stage that could be incompatible with their goals.

DesignCrowd announced today it has raised $10 million AUD (about $7.6 billion USD) in pre-IPO funding. The capital will be used on hiring and product development, with the goal of accelerating the gro

Google launched a few updates to its Contact Center AI product today, but the most interesting one is probably the beta of its new Custom Voice service, which will let brands create their own text-to-

BlueOcean is a new startup offering companies a relatively fast and affordable way to see how their brands are performing and what they can do to improve. CEO Grant McDougall and COO/President Liza Ne

If you’re currently building a startup, you know what product you want to build. But do you know if people are actually going to notice you? Emily Heyward from Red Antler can tell you how to get peo

The rise of design tools like Canva and the vast expanse of digital spaces where a company’s name can appear these days have created a challenge for organisations: how best to make sure that wha

Every startup is a story and every startup’s success depends — on some level — on how well they can either tell that story or get that story told. The best stories are the ones that

The startup — now Stockwell — is backed by GV, NEA and DCM Ventures.

Branding is an essential component of every startup. It’s more than publishing a tagline or a mission statement; it’s how your company comes alive in the eyes of customers. Some companies make it

Part of the reason Silicon Valley has become so powerful is that it supports a wide variety of these wider ecosystem players, and doesn’t just dole out cash to raw entrepreneurs who often are pretty

Ritik Dholakia worked as a startup product manager before he co-founded Studio Rodrigo, a branding and product design agency based in NYC. Unlike traditional branding firms, Studio Rodrigo is proud of

Gleb Kuznetsov refuses to settle for less. After spending years leading product design for startups and corporate clients, Gleb started a boutique branding agency, Milkinside, that helps clients trans

As a former entrepreneur turned independent designer, Phil Weiner gets the startup life. He often describes himself as a second co-founder for his clients, unafraid of 2AM phone calls and prepping pit

Base coined the term “blanding,” but the international branding agency is anything but boring. With clients ranging from AI startup Rival Theory to e-commerce company Kidbox, Base leverages its br

Ramotion is a remote branding and product design agency that has worked with Bay Area tech startups since 2014. While they typically do branding for funded, fast-growing startups, Ramotion has helped