February 18th, 2013

Hackers Turn Burger King’s Tweet Stream Into A Whopper Of A Mess

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About 40 minutes ago hackers took over the official Burger King Twitter account, changing the branding to feature McDonald’s fish nuggets prominently on the top and noting that Burger King “just got sold to McDonalds because the whopper flopped =[ FREDOM IS FAILURE℠.” → Read More

October 3rd, 2012

Hey Facebook, Could You Fit Any More Fucking Branding On Your “Gifts”?

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So, Facebook launched its “Gifts” product, and I was keen to take it for a whirl. I proceeded to visit my fiancee’s wall and pick something out that she might like. There were a ton of options, including flowers and a bonsai tree. I opted for the bonsai tree. → Read More

August 14th, 2012

With Wee A B See, Wee Society Launches A Lifestyle Brand, Not Just A Children’s App

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Wee Society, a new effort emerging from a small design and branding studio based in San Francisco, has just published its first app, a children’s interactive book called Wee A B See. And it’s the first of many products – not just apps – which this new company plans to produce.

Now, you may not have heard of Office, as the studio is called, but you probably have come across their work. It’s the… → Read More

August 3rd, 2012

As Windows 8 Nears Public Debut, Microsoft Ditches “Metro” Brand (P.S. It Doesn’t Matter)

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Microsoft is abandoning its “Metro” branding – the branding that refers to the clean, modern, tiled layout that defines many of its consumer-facing products including Windows 8, Windows Phone, Xbox 360, Office 2013 and more. For over a year, Microsoft has talked about “Metro” in press conferences, blog posts, tutorials, and guides. The reason for the change has to do with a dispute between… → Read More

June 12th, 2012

12Society: A Lifestyle Site Curated & Co-founded By Stars Like Nick Cannon, Nas And Tim Lincecum

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Since announcing its private beta in March, 12society has been in stealth mode, quietly building a star studded roster of co-founders and curators, one that now includes LA Clipper and Rookie Of The Year Blake Griffin, actor/comedian Nick Cannon, Tim Lincecum, former New York Giant Michael Strahan, Minnesota Timberwolves All Star Kevin Love, and rapper/actor superstar Nas.

Today, the startup… → Read More

October 25th, 2011

Apple Joins Oreos And Capri Sun As Most Popular Youth Brand

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In a poll of 5,077 US youngsters ages 8-24, Apple came out on top over all over computer, phone, and tablet makers as the number one electronics brand. Apple joins the ranks of Nintendo, Oreo, and Sprite as some of the most popular brands in America today.

Pollsters Harris Interactive asked questions about brand preference and loyalty. They note that “Apple has built a powerful equity base… → Read More

May 14th, 2011

TechCrunch Teardown: Top Facebook Brand Page Growth and Key Trends

Editor’s note: Steven Carpenter is an entrepreneur that writes the TechCrunch Teardown series that looks at the business models of consumer Internet companies.

My last TechCrunch Teardown outlined the multi-billion dollar online brand advertising opportunity. As part of that research, I looked at the top Facebook brand pages to see how some brands were successfully using social media to connect… → Read More

August 5th, 2008

More handsets to match your handbag

More from ABI Research, following Dior’s recently launched line of mobile phones, the firm predicts more high-end fashion houses are looking to mobile phones as the latest design frontier. ABI says mobile phones “take on a powerful symbolism” for brands as “personal items used frequently in public,” and representations of a user’s “social status and personality.” ABI predicts… → Read More

October 15th, 2007

Introducing Handvertising: Branding the brand-aware

This is one of those ideas that I wish I thought of. I go to a lot of club nights, rock shows, and court dates. Usually they stamp your had, proof that you’ve paid the cover and are over 21 and are allowed to come and go as you please. Sometimes door persons or promoters will get kitchy with their stamps, but usually it’s something someone found on the bric a brac shelf at Goodwill, a… → Read More

June 21st, 2007

Interview With Michael Megalli, Branding Expert for Group 1066 on AT&T, Cingular, and the iPhone – LIVE!

http://images.operator11.com/swf/o11player.swf We’re talking to Michael Megalli, branding expert for Group 1066 on the trials and tribulations going on at AT&T during their Cingular transition. Cool stuff. Bloops – Looks like we pulled a Sopranos at the end there. Thanks to Michael for taking some time out to talk with us and we’ll have him on again when Operator11… → Read More

January 26th, 2007

Google Tops Global Branding List

To the left, you’ll see Google’s logo. You’ve seen it before a kajillion times, and know what it is without actually having to read the word “google”. That’s because it’s the number one brand in the world, according to Brand Channel, who interviewed thousands of branding students and professionals and published its report today. Second place goes to Apple… → Read More