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  • January 16th, 2013

    M-Commerce Boom Over Holidays: One-Third Of E-Commerce Traffic Was Mobile; Sales Up 171%, Conversions Up 30%

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    According to new figures released today from mobile commerce startup Branding Brand, mobile commerce over the 2012 holiday season saw major gains, with visits to m-commerce websites up 109 percent year-over-year, page views up by 116 percent, conversions up 30 percent, and sales up by a whopping 171 percent. → Read More

    November 26th, 2012

    Smartphone-Only Mobile Commerce Up 221% On Thanksgiving, Up 128% On Black Friday

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    The numbers keep rolling in: mobile commerce startup Branding Brand released new reports detailing holiday shopping sales on mobile, but unlike the other e-commerce reports which came out over the holidays, this one only includes data on commerce sites where the experience has been specifically tailored for smartphones. It also only looks at smartphones, to be clear, and doesn’t lump tablets… → Read More

    October 16th, 2012

    M-Commerce Startup Branding Brand Goes From Bootstrapped To $7.5M Series A, Brings In Former GNC, Dick’s Sporting Goods Head As President

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    Branding Brand, a startup powering the mobile commerce for sites and mobile apps from – you guessed it – big-name brands, has raised $7.5 million in Series A funding and has now brought in Jeffrey R. Hennion as President. Hennion is the former head of e-commerce at GNC and Dick’s Sporting Goods, and will be helping Branding Brand manage its global marketing and e-commerce functions. → Read More

    September 21st, 2012

    How Popular Is Passbook? Sephora Sees 17,000 Passbook Users On Day One, 20K After 24 Hours

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    How popular is Apple’s Passbook, the new iOS 6 application that lets you store tickets, cards, and coupons in a mobile wallet-like interface? According to some early data from Branding Brand, the company that built the app for cosmetics and skin care brand Sephora, Passbook adoption is booming. In the first day following iOS 6′s availability, Sephora’s “Beauty Insider” card was added to 17,000… → Read More

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    June 20th, 2012

    SocialMedia’sImpactOnMobileCommerce:VisitsAreUp,ConversionsAreDown

    Branding Brand is an under-the-radar company whose name you might not know offhand, but whose platform powers the mobile commerce in several names you probably do know. Their client list includes brands like American Eagle Outfitters, Ralph Lauren, Sephora, Anthropologie, Dick’s Sporting Goods, GNC, Steve Madden, TigerDirect, West Marine, Timberland and Crate & Barrel, for example.

    Given… → Read More