branded content

  • The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)

    The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)


    I’ve got to admit, the concept of “branded content” on the Web makes me cringe. It is generally used to refer to Web videos created and packaged specifically for an advertiser. Maybe I am old-fashioned, but I like my videos created for the audience first, not advertisers. And yet, in the budding Web video industry, branded content is bringing in some serious dollars and… Read More