branded content

  • Playboy pitches advertisers on its nudity-free future

    Playboy pitches advertisers on its nudity-free future

    Playboy looked both backwards and forwards during its first NewFronts today, where it pitched advertisers on its plans for what CEO Scott Flanders described as “the new, multi-platform Playboy.” Now, when I say “Playboy event,” you’ve probably got some preconceived ideas about what’s involved. Turns out, however, that it wasn’t all that different… Read More

  • The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)

    The Attack Of Branded Content: Who Will Control TV On The Web? (TCTV)


    I’ve got to admit, the concept of “branded content” on the Web makes me cringe. It is generally used to refer to Web videos created and packaged specifically for an advertiser. Maybe I am old-fashioned, but I like my videos created for the audience first, not advertisers. And yet, in the budding Web video industry, branded content is bringing in some serious dollars and… Read More