Brainient

  • Finally A TV Ad That Encourages Hand Gestures: Brainient Taps Kinect For Interactive TV Ads

    Finally A TV Ad That Encourages Hand Gestures: Brainient Taps Kinect For Interactive TV Ads

    European online video startup, Brainient, whose BrainRolls system enables advertisers to incorporate interactive elements into online video adverts to boost brand engagement and recognition — such as clickable Facebook Like buttons and photo galleries — is tapping into Microsoft’s Xbox Kinect gesture-based controller to push into the connected TV space. Read More

  • Brainient gets an $800,000 heachache, but a good one

    Video advertising startup Brainient has secured $800,000 in financing, led by venture investor Arts Alliance, best known for backing DVD/Video on demand startup LoveFilm, Opera Software and Lastminute. More interestingly the round includes Silicon Valley maven investor Dave McClure as well as Alex Hoye, Algy Williams and Cambridge set alumni Sherry Coutu. Brainient’s enhanced video… Read More