Nearly everyone has something to say about BP’s oil spill, and from a public relations perspective, the company is floundering. Both its stock price and brand value have taken a deepwater dive, and it is struggling to make its own voice heard.

When you Google “BP PR” or “BP public relations,” the top organic result is @BPGlobalPR, a parody account on Twitter with more than 175,000 followers. In… → Read More