May 2nd, 2013

Box Of Awesome Acquires Swapit To Become A SuperAwesome Kids Discovery Platform

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I’m pretty much out of superlatives when writing about Dylan Collins’ latest venture. Box of Awesome, which we previously described as a “free Birchbox for kids“, has acquired trading community Swapit. The newly formed company, which Collins says is now the leading kids and teens discovery platform in the UK, is to be called SuperAwesome. → Read More

March 14th, 2013

Box Of Awesome, The ‘Free Birchbox For Kids’, Targets Girls With Box Of OMG!

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Having proven the concept, Dylan Collins’ Box Of Awesome, which we previously described as a “free Birchbox for kids“, is launching a new box targeting 8-14 year-old girls only — a move that feels like a very logical next step.

Similar to the original BOA, which launched last month, the equally cleverly named Box Of OMG! sees subscribers being sent a bi-monthly physical box stuffed full of… → Read More

February 14th, 2013

Box Of Awesome Is Like A Free Birchbox For Kids Stuffed Full Of Games, Books, Music, And More

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Serial games entrepreneur and sometimes angel investor Dylan Collins has a new project, which he no doubt describes as “awesome”. Aiming to help solve the discovery problem faced by physical and digital products targeting the fickle market that is kids, the aptly named Box Of Awesome is like a free Birchbox for 13-14 year-old children, stuffed with games, music, books, and other kid-friendly… → Read More