Facebook is, of course, built around Mark Zuckerberg‘s ideal of a radically transparent world. Less transparent, however, is Zuckerberg’s business genius, the secret behind his awesome success. But now Zuck’s genius has been revealed by the Intel marketing executive, Ekaterina Walter, with a new Wall Street Journal bestselling book, Think Like Zuck: The Five Business Secrets of Facebook’s… → Read More
An entrepreneur receives lots of contradictory advice from really smart, experienced people. For example, you’ve probably been told to be both persistent and flexible; to have a clear vision you pursue relentlessly, and yet also to change your vision as the market changes. Simple, right?
This same tension pervades career advice. Some will tell you to think about where you want to be in ten… → Read More
This guest post is by Adam L. Penenberg, author of Viral Loop.
Four months before my latest book hit store shelves, my publisher wanted to change the title. Viral Loop might be catchy, and reflect what the book is about—and isn’t that what a title is supposed to do?—but Hyperion worried that some readers would be put off by the word “viral.” Would they shrink away for fear it was about “swine… → Read More
Did you recently purchase an iPod? Not to sure what iTunes is all about? I’ll admit that I suck when it comes to using iTunes. It’s OK because not everyone has the time to sit around and tinker with it for hours until it’s optimized to your standards. Well, the iPod Book 3.0 is available for download and it has everything you need to know about your iPod and iTunes. It also includes some… → Read More
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