Snackchat! Taco Bell tweeted, “We’re on Snapchat” last night, urging their Twitter followers to add them for a “secret announcement” some time today. This is the first major brand to use Snapchat to reach customers and could signal the beginning of Snapchat’s monetization. → Read More
One week ago, Reggie Brown filed a lawsuit alleging that he is a co-founder of Snapchat, a red-hot impermanent photo messaging app, and is entitled to an original one-third ownership stake along with co-founders Evan Spiegel and Bobby Murphy.
What’s at stake? Snapchat won “Fastest Rising Startup” at the 2012 Crunchies and recently raised $13 million at a $70 million valuation. → Read More
In what appears to be a cyclical recurrence of post-success litigation, Snapchat is being sued by a man from South Carolina named Frank Reginald Brown IV, who claims that he originally came up with the idea for the ephemeral picture messaging app.
The idea for Snapchat is simple, yet has been widely misunderstood by older generations: you take a picture or video of yourself (or something else… → Read More