Startup MVNO Blyk – which supports its free mobile network for 16 to 24 year olds by sending them targeted adverts – has secured undisclosed investment from Goldman Sachs and the Industrial and Financial Investments Company (IFIC), and plans a launch in the Netherlands. It launched first late last year in the UK. Also in the round were Sofinnova Partners and some private investors. → Read More
From TechCrunchUK: Europe’s Blyk, the much anticipated and much delayed advertising supported mobile service, may be gearing up for launch very soon. They’ve scheduled a press conference for September 24. The service has also recently said they are “on track for launch.” The service will be free for users and targeted to 16-24 year olds. Presumably that age group will be… → Read More
Blyk is supposed to be some sort of Euro-only free cellphone service that depends on ads and interstials to offer free calls and texting to subscribers. As we all remember, this business model really works well — just look at eMachines, for gosh sakes — but that won’t stop fools from trying it. To that end, it turns out the the service is currently delayed and probably… → Read More
Are ads going to pay for mobile content? That’s the analysis coming from Red Orbit, which reports that the UK mobile network market has taken its first fully-fledged steps towards the ad-funded model. And other European carriers, such as Blyk, a pan-European network, will soon offer free mobile phone calls and text messaging services for free in return for accepting advertising on handsets. This… → Read More
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