Through new partnerships with top online and offline purchase data providers Datalogix, Epsilon, Acxiom, and BlueKai, Facebook is allowing advertisers to target hashed lists of existing and potential customers, and categories like role-playing gamers or soda drinkers. This expansion of Facebook’s Custom Audiences program could rake in revenue and attract businesses by matching ads to real spenders → Read More
We’ve learned exclusively that BlueKai, an online auction-based data exchange, has bought TrackSimple, an analytics company that provides reporting, analysis and prediction services to media companies. Terms of the deal were not disclosed but we’ve heard the deal is an all-stock transaction. This SEC filing indicates that the stock sold to TrackSimple is worth $6.8 million.
TrackSimple, which… → Read More
BlueKai, an online auction-based data exchange, has raised $21 million in funding from GGV Capital, Redpoint Ventures and Battery Ventures. This round of funding brings the startup’s total funding to $35 million.
Launched in 2008, BlueKai aggregates data from shopping and research activities across the Internet and provides this data on-demand for marketers, ad networks or publishers to boost… → Read More
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