We’ve learned exclusively that BlueKai, an online auction-based data exchange, has bought TrackSimple, an analytics company that provides reporting, analysis and prediction services to media companies. Terms of the deal were not disclosed but we’ve heard the deal is an all-stock transaction. This SEC filing indicates that the stock sold to TrackSimple is worth $6.8 million.
TrackSimple, which… → Read More
BlueKai, an online auction-based data exchange, has raised $21 million in funding from GGV Capital, Redpoint Ventures and Battery Ventures. This round of funding brings the startup’s total funding to $35 million.
Launched in 2008, BlueKai aggregates data from shopping and research activities across the Internet and provides this data on-demand for marketers, ad networks or publishers to boost… → Read More