Bluefin Labs

  • Twitter Confirms Purchase Of Bluefin Labs To Boost TV Analytics And Advertising Services

    Twitter Confirms Purchase Of Bluefin Labs To Boost TV Analytics And Advertising Services

    On the heels of impressive engagement around around this past weekend’s Super Bowl football championship, Twitter today officially confirmed that it has purchased Bluefin Labs, a social TV analytics service. The deal had been reported first yesterday by Business Insider. Terms of the deal have not been disclosed but BI notes that it’s Twitter’s biggest acquisition to date. Read More

  • Bluefin Labs Reveals How It Is Tying Social Media To TV

    Bluefin Labs Reveals How It Is Tying Social Media To TV

    On the Web, we have links, which makes all media trackable. But on TV there are no links. So how do you track the audience response to a TV show or an ad? It’s all guesswork, panels, and surveys pretty much. But Deb Roy thinks he has a better answer: treat social media as a realtime “focus group in the wild” and tie that commentary back to TV. He wants to infer links… Read More