It hasn’t been an easy year for RIM. The Playbook came out half-baked, their handset line has taken a pummeling from its ambitious competitors, the businesses and governments of the world are alternately hassling and blaming them, and as if that wasn’t enough, they just had a catastrophic global network failure and their olive branch is unlikely to fend off lawsuits. Did someone at RIM HQ break a mirror back in 2008?
The doomsayers (like us) are plentiful, saying that it’s all over, pointing to shrinking market share, incompetent management, and general inertia. But the game’s not up yet and their complacence would make sense, looking back in a few years, if it turns out they had one more bullet in the chamber. Did they fire six last-ditch efforts to reinvigorate the company, or only five? They don’t seem to know themselves. Well, they’re about to pull the trigger and find out. → Read More