BlackArrow, a provider of advertising solutions for ‘New Television platforms’, this morning announced a strategic investment by Time Warner Cable. Joan Gillman, president of media sales for TWC, has been named to the BlackArrow board of directors.
The cable system operator joins BlackArrow’s impressive list of backers, which includes Cisco, Comcast, Intel Capital, Mayfield Fund, Motorola… → Read More
BlackArrow, an a company that provides advertising products for “new TV” platforms, has raised funding from Motorola through its investment arm, Motorola Ventures. The company says that the investment is an extension of BlackArrow’s previously announced $20 million Series C funding round earlier this year. Terms of Motorola’s investment were not disclosed. To date BlackArrow has raised a total… → Read More
Here is the stark reality of online video: nobody is making much money and the enthusiastic projections for online video advertising going from $500 million in 2008 to more than $5 billion in five years will undoubtedly be pared back in the coming weeks as analysts revisit their numbers. (Those numbers are from August—eMarketer).
The writing is already on the wall. YouTube is resorting to… → Read More
TV advertising doesn’t have to be just on TV. That’s the premise behind BlackArrow, a startup that caters to the cable industry by offering a way to place ads on broadband Web video, on-demand TV, and digital-video recorders (with unskippable ads). The company is announcing a new $20 million round of funding from existing investors Cisco Systems., Comcast Interactive Capital, Intel Capital… → Read More
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