Yesterday we showed a teaser of our conversation with Loic Le Meur of Seesmic, and Nick Halstead of Tweetmeme. Here’s the full video, in two parts.
This is a debate around the recent decision by Twitter to compete directly with third party developers who are making Twitter applications that Twitter has deemed to be mere “hole fillers.” A variety of third party apps are now competing directly with Twitter.
Most developers we’ve spoken with are upset, and say that Twitter gave them guidance that they wouldn’t compete with them. And in the past Twitter has been consistent in saying that they want to provide the plumbing for the Twitter ecosystem. Now it’s quite clear that they want to build on top of that plumbing, too. → Read More
On Wednesday at Twitter’s Chirp conference, CEO Evan Williams released another bomb during the wrap-up Q&A session: Twitter is working on creating it’s own link shortener for Twitter.com. Once again, in the space of a week, Twitter declared it was moving into an area previously occupied by another company in the Twitter eco-system, in this case bit.ly, which grew on the back of Twitter when it became the default link shortener on the service in May, 2009.
I was able to speak with bit.ly and betaworks CEO John Borthwick yesterday about Twitter’s unwinding of their relationship. The impact on bit.ly may be negligible, at least in the short run. It turns out that Twitter stopped using bit.ly as it’s default shortener on Twitter.com back in early December, except for one specific use-case. And even before then, Twitter.com accounted for only about 5 percent of link encodes. Now it is less than 1 percent. Yet bit.ly encoded 3.4 billion links last month and continues to have record days. That is because it is used by many Twitter clients, including Tweetdeck (a betaworks portfolio company). → Read More
Another hole is about to be filled in Twitter’s product features. CEO Evan Williams just confirmed plans to launch its own link shortener on stage during the final Q&A session at Chirp. HE noted that it would be “stupid” not to add native link-shortening capabilities into Twitter, since most Twitter clients already have that feature. “We want to solve that problem,” he said. “Everyone else has solved that problem. We are probably not going to give people a choice. If they want to use a different shortener, they can use a different app.”
It is not clear how the new feature will affect bit.ly, the third-party link shortener Twitter currently uses as its default, but it sounds like that may change soon. Clues to just such a change have appeared recently. Twitter investor Fred Wilson singled out link shorteners in a post urging Twitter developers to stop filling holes in Twitter’s product. → Read More
The default link shortener on Twitter, bit.ly, just keeps getting bigger. In March, 3.4 billion bit.ly-shortened links were clicked on, up from 2.7 billion in February and only 87 million a year ago. Yesterday was a record day for bit.ly, with 147 million clicks (see chart).
Even though Twitter still dominates, more than half of all bit.ly links are encoded somewhere besides Twitter.com. Of the 40-50% created within the Twitter ecosystem, a large chunk occurs via Twitter clients and services. But other services such as Facebook are growing as well. About 100 million clicks last month went to Facebook. The diversification will only matter if Twitter ever decides to replace bit.ly as the default shortener with something like twee.tt, which Twitter owns. But there is no indication any change is imminent. The Promoted Tweets which Twitter is about to roll out as its first advertising effort, for instance, use bit.ly links. → Read More
It’s hard to imagine a Web sans URL shortening services nowadays but you can rest assured that they’re here to stay – for better or worse. Question is: how do the likes of bit.ly, TinyURL and Goo.gl score in terms of speed and availability? That’s exactly what Dutch startup WatchMouse sought to find out. → Read More
Bit.ly, the biggest link shortening service around, just raised another modest $1.5 million in convertible debt from all of its existing investors on a pro rata basis, including betaworks, Jeff Clavier’s SoftTech, Ron Conway, Mitch Kapor, Chris Sacca, Howard Lindzon, and O’Reilly AlphaTech Ventures. The funding amount appeared in a new SEC filing and I confirmed it with betaworks CEO and bit.ly president John Borthwick. “Everybody round the table wanted to put in more money,” he says. “No one wanted to let anyone else in.”
The round was structured as a convertible note because it was faster to do it that way, says Borthwick. He also gave me a quick update on bit.ly. Last month, 2.7 billion short bit.ly links were clicked on, with last week being the biggest ever (744 million short links clicked). As the realtime Web grows, so does bit.ly → Read More
The web has no shortage of URL shorteners. In fact, there are so many that they’re all kind of blending together and I have no idea where to turn beyond the de-facto one Twitter uses, Bit.ly. But today, a new one has piqued my interest.
ShadyURL (made by Wonder-Tonic) is awesome because well, it creates shady URLs. Rather than focusing on making a URL as tiny as possible to spread on a site like Twitter, ShadyURL takes a regular web address and converts it into something that looks as sinister as possible. → Read More
The Realtime Web is a hard thing to measure because it doesn’t exist only on traditional Web pages. It also exists in stream readers and desktop clients and mobile phones. And it is not just Twitter and Facebook. It is also bit.ly and TweetDeck and Seesmic and Tweeite and realtime search on Google and Bing, and the list goes on and on. So while we can look at comScore and see that Twitter.com in the U.S. was still flat in December, 2009 with 20 million unique visitors (up slightly from 19.4 million in November), that doesn’t account for the overall Twitter ecosystem or the larger Realtime Web beyond it.
All we have is Twitter CEO Evan Williams’ word that usage hit an all-time high a week ago. There is no comprehensive data, only proxies like comScore. But in a post yesterday, betaworks (and bit.ly) CEO John Borthwick added some more data points to help paint a picture of the Realtime Web and how fast it is growing. Borthwick is one of the leading investors in the Realtime Web and he has access to a lot of data, including from bit.ly (the leading link shortener), TweetDeck (the largest Twitter client), and Twitterfeed (the main way to publish RSS feeds to Twitter). The data Borthwick presents is also directional and a proxy, but it is illuminating nonetheless.
Let’s start with the Twitter data. He notes that about 50 percent of Twitter API calls are outside Twitter.com. This number represnets data going back and forth, not people, and includes data from bots and machine clicks. In order to get a better estimate of the size of the overall reach of Twitter, Borthwick took Google Trends data for Twitter and “key clients” and “scaled that chart” over what appears to be comScore data for Twitter.com. The result is the chart above, which shows the Twitter ecosystem reaching about 60 million people, with 20 million coming from Twitter.com and 40 million coming from elsewhere. By this analysis, the ecosystem is twice as large as Twitter.com itself. → Read More
There are lies, damned lies, and statistics, as Mark Twain once said. A couple days ago, I wrote a post titled, “What Happened To bit.ly’s Market Share” after I noticed some new statistics on TweetMeme which suggested that the market share for short URLs has shifted in the past few months and is actually diversifying as more and more short URLs inundate the Web.
John Borthwick, the investor who incubated bit.ly and then spun it off from betaworks, didn’t like that headline because it called into question bit.ly’s continued dominance. He also didn’t like it because there was a problem with the underlying statistics. Previously, the TweetMeme stats showed only the top 5 URL shortening services in a given 24-hour period. But then TweetMeme took down the stats for a couple months while it reworked the underlying architecture to better scale with the incredible growth in these kinds of links. When the stats quietly came back over the holidays, they looked different. Instead of bit.ly showing a 70 to <a href="http://www.techcrunch.com/2009/08/10/despite-all-the-angst-around-its-demise-trim-wil → Read More
It seems like everyone and their mother now has their own URL shortening service, or at least their own short domain. Short URLs have almost become a branding thing. But as the use of short links keeps going up, the market share among different URL shortening services is fragmenting. The biggest URL shortening service is still bit.ly, with more than 2 billion links a month, but it now only has a 56 percent market share of short links on Twitter, compared to nearly 80 percent last summer. The drop wasn’t noticed before because TweetMeme, which keeps statistics on short URL market share, pulled its stats page for a couple months as part of a site upgrade to make it more scalable. But now that stats page is back up, and it is tracking 3.1 million unique links per day compared to 2.5 million last November..
So what accounts for bit.ly’s 24-point drop? When TinyURL was the default service on Twitter it had a 75 percent share, and now it has only 8 percent, so these things can shift quickly. But bit.ly is still the default link shortener on Twitter.com and many Twitter clients such as Tweetdeck. Some of the decline can be attributed to the launch of bit.ly Pro, which is a white-labeling short link service for publishers. We use it to publish links to our posts on Twitter with our tcrn.ch domain, which used to be bit.ly links. Even though bit.ly is still powering those links, it doesn’t get credit for any custom domains. In fact, tcrn.ch is now one of the top 100 short domains (see below). So to the extent that large publishers such as AOL, Bing, foursquare, the Huffington Post, Meebo, MSN, and the New York Times switched to custom bit.ly Pro domains, those are no longer counted for bit.ly in the stats above. → Read More
With more than two billion links a month passed through its link shortening service, bit.ly can see what is some of the most buzzed about and shared content on the Web. Today, it is exposing the most popular videos people share through bit.ly on Bitly.TV, which is the second project under bit.ly Labs (the super-short j.mp URL shortener was the first).
With bit.ly being the main way people share links on Twitter, Bitly.TV might as well be called Twitter TV. The videos featured are based on bit.ly’s bitrank algorithm. “The algorithm looks at velocity, popularity and persistence,” says general manager Andrew Cohen. “We’re examining the social distribution history of each video to determine what is trending, and to predict what will go viral.” → Read More
The short gloves are off. Earlier today, both Google and Facebook got into the URL shortening game with goo.gl and fb.me. Google’s move in particular is a direct challenge to bit.ly, the rising independent standard among link shortening services. Bit.ly’s response is in effect to ask publishers and consumers who they trust with all their data: Google or the rest of the Web?
To that effect, it is rolling out a new service called bit.ly Pro, which allows Web publishers to bit.ly to send out short links with their own branded (short) domain names such as nyti.ms, 4sq.com, mee.bo, or tcrn.ch. Publishers in the beta include AOL, Bing, foursquare, Hot Potato, the Huffington Post, Meebo, MSN, the New York Times, the Onion, TechCrunch, and the Wall Street Journal. What bit.ly is offering these publishers (us included) is a way to use a branded, trusted short URL which is powered by bit.ly. Publishers also get an analytics dashboard which shows realtime stats like the total number of clicks, and their distribution by geography and referring sites. Pro accounts is where all the money is, although bit.ly is not yet charging. → Read More
With the rise of Twitter, we’ve also seen the rise of link shorteners (standard URLS take up too many characters). The king of the link shorteners right now is bit.ly, which is the default shortener on Twitter and accounts for more than 75 percent of all short URLs on the service. Every month, bit.ly shortens about 1 billion links. For spammers, that’s one huge honey jar.
The flip side of a short link like this one—http://bit.ly/6PwhcP—is that you can’t tell by looking at it what website it redirects to. It could be a TechCrunch post, or it could be a spam site. There’s no way to tell the difference when you see the link in a Tweet. (Don’t worry, it’s a TechCrunch post).
The spam problem is getting worse, which is why bit.ly is taking more serious measures to sniff out spam behind its short links. Today it announced it is working with three new services to fight spam and malware: VeriSign’s iDefense, Websense Threatseeker Cloud, and Sophos. → Read More
Perhaps the top reason to use Bit.ly (beyond obviously shortening links) is for its analytics. The service makes it easy to see all sorts of data about your short URL links going out to services like Twitter. But sometimes looking at the bigger picture is more interesting than individual data. Now you can see that too.
Today, the service has unveiled its new Bit.ly Click Summary. This is a new page on the site that allows you to see aggregate data for all your Bit.ly links over a set period of time. Currently, this only works for the past 7 days, but Bit.ly says that monthly views will be added soon as well. → Read More
Here’s an interesting factoid. Panera Bread, the national bakery and cafe chain, has blocked all Bit.ly links from users who happen to be using Panera’s free WiFi. In a tweet to user who was inquiring about the issue, Panera’s official Twitter handle responded that the coffee shops have “blocked b/c link is hidden & can’t determine content. Want to keep a friendly-family environment for all.” Hmm.
It appears that Panera has also blocked many of the other popular URL shorteners as well. It’s true that a short URL obscures the target address and present opportunities for spammers, but many URL shorteners offer previews of the longer links or content to mitigate the chance of accessing a site you don’t want to visit. → Read More
Real time search and discovery engine Topsy is releasing a bunch of new products and tools this afternoon.
Topsy is all about the power of the ReTweet on Twitter. When the service first launched publicly in May we noted that ReTweets are the new currency of the web. And it isn’t just the number of retweets that matters (which is subject to large scale spamming efforts). It’s the authority of the people doing the retweeting, too.
One way Topsy is distinguishing itself from competitors like OneRiot and TweetMeme is by holding on to data forever. Most real time search engines are focused on right now, which is exactly what people want. But they dump data periodically, and anyone looking for older stuff won’t be able to find it. Here’s a sample search for “skype andreessen” on OneRiot (4 resutls), TweetMeme (0 results) and Topsy (37 pages of results, which can be sorted and filtered by time). So when you want to look up old Tweets around a link, Topsy has the data that no one else is currently showing. → Read More
There is a lot of chatter about TweetMeme’s rather robust growth to over 18 million unique monthly visitors on Compete.com. That puts them ahead of well known sites like LinkedIn and gmail.com with 15 million and 9 million visitors, respectively, on the service). In fact, Tweetmeme currently sits as the 68th largest site on the Internet, according to Compete.
What does TweetMeme do? They offer other sites a “retweet” button that makes it easy for readers to send story links to Twitter. We use it on all our sites, you can see it on the top right of this post. They also have analytics around tweets sent via the service, and a home page that shows the most retweeted Tweets at any given time. It competes with Digg, TechMeme, Google News and other news aggregators to show breaking news.
But is TweetMeme really so big? The short answer is no. → Read More
Does the world really need another URL shortener? Apparently, the U.S. government thinks so. It just launched http://go.usa.gov as a link shortening service for government employees. It shortens links from any .gov, .mil, or .si.edu site.
For instance, http://go.usa.gov/llX takes you to a page on Nasa’s site with some nice satellite imagery showing the Fall colors in Wisconsin. And http://go.usa.gov/liO is a link to www.Recovery.gov (I think you save two characters n that one). The idea is that if you see one of these short links you know it is coming from a government employee, which doesn’t exactly make it official but is supposed to make it more trustworthy. → Read More
Never underestimate the power of two-way sync and large social networks. A week ago, MySpace turned on two-way sync with Twitter, allowing members to post their status updates to Twitter directly from MySpace. Those updates appear in Twitter with a short link back to MySpace, using MySpace’s own link shortener, “http://lnk.ms/.”
MySpace status updates are now flooding Twitter. Those MySpace short links account for 17 percent of all passed links on Twitter, according to Tweetmeme, making it the No. 2 link shortener after bit.ly, which rules with 68 percent. The day of the launch, lnk.ms accounted for 8.56 percent of all passed links on Twitter. MySpace has had its own short URL for about six months, but it’s only now taking off with two-way sync. → Read More
Normally, when you use Twitter’s search service, you can avoid clicking shortened URLs blindly – which is a security risk – by expanding them and taking a look at where they’ll be taking you exactly. I use it all the time, and I’ve even gotten accustomed to using Brizzly for Twitter on the web partly because it automatically expands any shortened URL.
I’d recommend anyone never to click short URLs without knowing where it goes, even when it comes from people you know and trust, because that’s not a guarantee for safe links either. In that regard, it doesn’t help that Twitter Search now no longer appears to expand Bit.ly URLs, which is the default web address shortener used by Twitter.
Update: and poof, it works again. → Read More
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