December 15th, 2011

(Founder Stories) Turntable.fm’s Billy Chasen: “Whatever It Takes, Get That Product Out There”

Having launched two companies that have gone in dramatically different directions; one’s secured $7-million in funding (Turntable.fm) and another ceases to exist (Stickybits), Turntable.fm’s Billy Chasen wraps his Founder Stories conversation by lending advice to other founders and discusses the biggest challenge he’s currently facing.
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December 13th, 2011

(Founder Stories) Turntable.fm’s Top Priority: “Nail Product & Fix Anything That Is Not Working”

In episode I of Chris Dixon’s Founder Stories interview with Turntable.fm’sBilly Chasen, Chasen said most of his investors backed Turntable’s transition from Stickybits to Turntable, with the exception being an investor who simply wasn’t a fan of the music space.

In this episode, Dixon says a lack of understanding – or lack of enthusiasm for music startups has been a common theme in the VC community, but thinks the mindset might be changing thanks to companies like Spotify and Pandora. Chasen agrees – and takes a bit of mystery out of how Turntable navigates music rights before fielding questions about Turntable’s plan to monetize. → Read More

December 11th, 2011

(Founder Stories) Turntable.fm’s Billy Chasen On Closing Stickybits: “None Of Us Used The App”

When we first invited Billy Chasen to join us on Founder Stories he was working hard to make his startup, Stickybits a success. Turns out it never took off. But like many founders, Chasen bounced back and found better luck elsewhere. In this case it’s with Turntable.fm – a platform where people play DJ online and share music with others in virtual rooms.

Having recently raised $7-million from investors that include Union Square Ventures and First Round Capital, we thought it would be interesting to catch-up with Chasen and hear how it all went down. → Read More

December 18th, 2010

Startup Sherpa: Serving Two Masters And Changing Consumer Behavior (Part II)

Dixon Sherpa

Yesterday, we debuted Part I of Startup Sherpa, a new show with angel investor (Founder Collective) and Hunch founder Chris Dixon talking to Stickybits CEO Billy Chasen about when is the right time for a startup to pivot.

Today, in Part II above, Dixon and Chasen discuss how startups can serve two different masters (in Stickybits’ case, consumers and advertisers). With consumer mobile apps there is always a tension between pleasing advertisers and driving away users. It is a delicate balance. → Read More

December 17th, 2010

Startup Sherpa: Chris Dixon And Stickybits CEO Billy Chasen Talk About Pivoting (Part I)

Dixon Sherpa

Welcome to Startup Sherpa, a new show we are piloting on TechCrunch TV. Rather than have one of us at TechCrunch interview subjects, we thought we’d try something different. Startup Sherpa is more a conversation between founders that we get to listen in on. Super angel investor (Founder Collective) and Hunch founder Chris Dixon is our host, and in each episode he will be talking to other founders and investors about the challenges of building a startup.

Today, his guest is Billy Chasen, the CEO of Stickybits and the creator of chartbeat. Stickybits is an iPhone app which encourages you to check into products by scanning their barcodes. Originally, the idea behind Stickybits was broader and encouraged consumers to attach their own barcodes to objects and places, and use the app to upload photos, videos and messages which others can unlock by scanning the code. The app still does that, but the company recently pivoted to focus more on existing product barcodes and get brands to drive adoption through incentives and rewards. → Read More

March 8th, 2010

The Secret Lives Of Objects: StickyBits Turn Barcodes Into Personal Message Boards

Every place and object in the world has a secret past: who lived there, who passed by, who touched it. The secret lives of objects are filled with such details. If only you could make them talk. But what if you could give any physical object a story simply by sticking a barcode on it and appending a message to that barcode? The message could be a photo, a text message, a video, or a voice note. All anyone would need to unlock the message is a phone with a special barcode scanning app. Stickybits is that app. → Read More

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