Considering that, on average, some 40 million people walk through Times Square per year, you’ve got to assume that EA has high hopes for The Sims 3. You don’t spend that kind of money on billboards promoting the game—billboard in Times Square, depending on location, costs in the tens of thousands of dollars per day—without thinking, “Yup, this game will carry us right through… → Read More
In Japan, there is only one company in the web industry that really matters, and that company is Yahoo. It’s safe to say that for many Japanese people, Yahoo is basically the hub of the Internet. Yahoo is king even in the search engine segment, clearly beating Google Japan (according to Comscore Japan, the ratio stood at 51.2% to 39% last September).
But that doesn’t seem to be enough for the… → Read More
I’m OK with billboard advertising. Many think they’re eyesores, but advertising pays for many things we take for granted, and how else am I to know that a Banana Republic scarf can make me more attractive? One problem has always dogged billboard advertising, and that’s metric feedback. You can put an ad up on a bus shelter, but how do you know who’s stopping to actually… → Read More
Digital billboards are nothing new, but Clear Channel Outdoor will be testing ‘breaking news’ billboards in the Los Angeles area, starting today. The headlines will be controlled by the Los Angeles Times via a custom-built interface controlled from the newspaper’s offices. Ten billboards in all will run a ten-week test campaign consisting of eight-second rotational headlines and… → Read More