bia/kelsey

  • U.S. Mobile Ad Revenues To Reach Nearly $3 Billion By 2014

    U.S. Mobile Ad Revenues To Reach Nearly $3 Billion By 2014


    It’s no surprise that the mobile advertising market is growing like gangbusters. Today, BIA/Kelsey is releasing a new report that shows that U.S. mobile advertising revenues will grow from $491 million in 2009 to $2.9 billion in 2014. The study evaluates any advertising placed in mobile search (text advertising applied to search queries on mobile devices), display (display… Read More

  • Online Local Advertising Estimated To Grow 26 Percent This Year To $20 Billion

    Online Local Advertising Estimated To Grow 26 Percent This Year To $20 Billion

    Local advertising is the great untapped market for the Web, and unlocking it is what is driving much of mobile and geo-targeted advertising these days. Think Google Places, Yelp, Craigslist, Foursquare, Patch, Citygrid, Gowalla, Yodle, Yext, and so on. How big is the local advertising pie and how much can Internet companies capture? According to a brand spanking new forecast from market… Read More